Freelance Senior Marketing Specialist
Uber AI Solutions · United States
- Hybrid
- Contract
- $150,000 / year
- United States
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Job highlights
- Define marketing workflows for AI research.
- Create evaluations for AI marketing capabilities.
- Curate marketing data for LLM training.
- Provide feedback on AI marketing outputs.
- Freelance project for experienced marketing professionals.
About the role
Senior Marketing Specialist
Uber AI Solutions is seeking experienced Marketing professionals to collaborate on a new client project at the frontier of Generative AI. This is a freelance, paid, project-based opportunity, flexible, remote, and designed for professionals in the US.
What You’ll Be Doing
As a Marketing Domain Expert, you will be responsible for the following key tasks:
- Workflow Definition: Collaborate with AI and engineering teams to define common research-based workflows within Marketing, such as brand positioning strategy, campaign planning and execution, consumer segmentation analysis, and ROI measurement for marketing spend.
- Evaluation Creation: Develop and create comprehensive evaluations and test cases to assess the completion of these defined workflows. This includes specifying inputs, expected outputs, and success criteria for tasks like digital campaign optimization, brand performance tracking, and customer journey mapping.
- Capability Assessment: Design evaluations to assess the LLM’s ability to handle complex marketing tasks, including identifying target audiences, generating marketing strategies, analyzing campaign effectiveness, and interpreting market research data.
- Data Curation & Annotation: Provide guidance on identifying and curating high-quality marketing data and content, such as consumer insights, campaign case studies, and market benchmarks, essential for training and fine-tuning the LLM.
- Feedback & Iteration: Partner with the product team to provide constructive feedback on the LLM’s outputs, highlight gaps, and suggest improvements to ensure outputs align with real-world marketing standards and practices.
Project Details
Location: US-based candidates only. Not available for candidates from California.
Payout structure: Task-based pay model with competitive rates per completed task, determined by complexity and experience required.
Type: Freelance / Independent contractor.
What We’re Looking For
- Domain Expertise: 12+ years of senior-level professional experience in one or more of the following areas:
- Brand Strategy & Management: Expertise in positioning, brand architecture, storytelling, and measuring brand equity.
- Digital & Performance Marketing: Expertise in growth strategy, omni-channel planning, campaign optimization, and ROI attribution.
- Market Research & Consumer Insights: Expertise in customer segmentation, behavioral analytics, and competitive benchmarking.
- Marketing Leadership: Experience leading cross-functional teams, aligning stakeholders, and scaling global campaigns.
- Experience Range Understanding: Ability to map workflows across entry-level, mid-level, and executive-level marketing roles to define AI evaluation tasks.
- Analytical Skills: Strong ability to break down complex marketing workflows into measurable, logical evaluation criteria.
- Communication: Exceptional skill in articulating marketing processes and strategies to a non-marketing/technical audience.
- Technical Acumen: Familiarity with AI/ML concepts or prior collaboration with technical/product teams is highly desirable.
- Attention to Detail: Precision in designing workflows, test cases, and evaluation metrics.
Key skills/competency
- Marketing Strategy
- Brand Management
- Digital Marketing
- Performance Marketing
- Market Research
- Consumer Insights
- AI/ML Concepts
- Workflow Definition
- Evaluation Design
- Data Curation
Skills & topics
- Marketing Specialist
- Senior Marketing
- Brand Strategy
- Digital Marketing
- Performance Marketing
- Market Research
- AI Marketing
- Generative AI
- LLM
- Uber AI Solutions
How to get hired
- Tailor your resume: Highlight 12+ years of senior marketing experience in brand strategy, digital marketing, or market research. Emphasize leadership, analytical, and communication skills.
- Showcase AI/ML familiarity: If you have experience with AI/ML concepts or collaborating with technical teams, ensure this is prominently featured.
- Detail your expertise: Clearly articulate your experience in defining complex marketing workflows and creating evaluation criteria for AI tasks.
- Address project specifics: Confirm your US residency and availability for this remote, project-based freelance role.
Technical preparation
Map marketing workflows to AI tasks.,Design evaluation criteria for AI.,Curate high-quality marketing data.,Understand AI/ML concepts if possible.
Behavioral questions
Articulate complex marketing processes clearly.,Collaborate with technical and AI teams.,Provide constructive feedback on AI outputs.,Demonstrate meticulous attention to detail.
Frequently asked questions
- What is Uber AI Solutions looking for in a Senior Marketing Specialist?
- Uber AI Solutions is seeking a Senior Marketing Specialist with over 12 years of experience in brand strategy, digital marketing, or market research. Key skills include workflow definition, evaluation creation for AI tasks, data curation, and strong communication abilities, with a preference for candidates familiar with AI/ML concepts.
- Is this a remote position for the Senior Marketing Specialist role at Uber AI Solutions?
- Yes, this Senior Marketing Specialist position is a remote, freelance, project-based opportunity. Candidates must be based in the US only, excluding California.
- What is the expected commitment for this Freelance Senior Marketing Specialist role?
- This is a project-based freelance opportunity. The commitment will involve defining marketing workflows, creating evaluations for AI, curating data, and providing feedback, all on a task-by-task basis with competitive rates per completed task.
- How will I be compensated as a Senior Marketing Specialist for Uber AI Solutions?
- Compensation for this freelance Senior Marketing Specialist role is structured on a task-based pay model. You will receive competitive rates for each completed task, which will be determined by the complexity of the task and the required experience level.
- What kind of marketing expertise is most relevant for this Uber AI Solutions project?
- The most relevant expertise for this project includes Brand Strategy & Management, Digital & Performance Marketing, and Market Research & Consumer Insights. Experience in leading marketing initiatives and understanding of AI/ML concepts is also highly valued.