Freelance Senior Marketing Specialist for AI Research

About Uber AI Solutions

Uber AI Solutions is seeking a seasoned marketing professional to join us as a Freelance Senior Marketing Specialist for AI Research. This project-based opportunity is designed for experienced individuals who can bring vision, creativity, and structure to our marketing efforts, applying deep expertise in complex financial analysis and market dynamics to advance Generative AI systems. This role is crucial for shaping how our brand connects with people and how marketing drives real business growth.

What You’ll Be Doing

As a Marketing Domain Expert, you will be responsible for the following key tasks:

• Workflow Definition: Collaborate with our AI and engineering teams to define the most common research-based workflows within Marketing, such as brand positioning strategy, campaign planning and execution, consumer segmentation analysis, and ROI measurement for marketing spend.
• Evaluation Creation: Develop and create comprehensive evaluations and test cases to assess the completion of these defined workflows. This includes specifying inputs, expected outputs, and success criteria for tasks like digital campaign optimization, brand performance tracking, and customer journey mapping.
• Capability Assessment: Design evaluations to assess the Large Language Model’s ability to handle complex marketing tasks, including identifying target audiences, generating marketing strategies, analyzing campaign effectiveness, and interpreting market research data.
• Data Curation & Annotation: Provide guidance on identifying and curating high-quality marketing data and content, such as consumer insights, campaign case studies, and market benchmarks, essential for training and fine-tuning the LLM.
• Feedback & Iteration: Partner with the product team to provide constructive feedback on the LLM’s outputs, highlight gaps, and suggest improvements to ensure outputs align with real-world marketing standards and practices.

What We’re Looking For

• Domain Expertise: 12+ years of senior-level professional experience in one or more of the following areas:
  • Brand Strategy & Management: Expertise in positioning, brand architecture, storytelling, and measuring brand equity.
  • Digital & Performance Marketing: Expertise in growth strategy, omni-channel planning, campaign optimization, and ROI attribution.
  • Market Research & Consumer Insights: Expertise in customer segmentation, behavioral analytics, and competitive benchmarking.
  • Marketing Leadership: Experience leading cross-functional teams, aligning stakeholders, and scaling global campaigns.
• Experience Range Understanding: Ability to map workflows across entry-level, mid-level, and executive-level marketing roles to define AI evaluation tasks.
• Analytical Skills: Strong ability to break down complex marketing workflows into measurable, logical evaluation criteria.
• Communication: Exceptional skill in articulating marketing processes and strategies to a non-marketing/technical audience.
• Technical Acumen: Familiarity with AI/ML concepts or prior collaboration with technical/product teams is highly desirable.
• Attention to Detail: Precision in designing workflows, test cases, and evaluation metrics.

Key skills/competency

• Marketing Strategy
• Generative AI
• Large Language Models (LLM)
• Brand Management
• Digital Marketing
• Market Research
• Consumer Insights
• Campaign Optimization
• Data Curation
• Cross-functional Collaboration