SEO Data Analyst
Twinkl Educational Publishing · United Kingdom
- Hybrid
- Full-time
- £36,000 / year
- United Kingdom
Job highlights
- Analyze large-scale data for SEO growth.
- Use SQL and Python for data extraction.
- Create dashboards and reports.
- Inform content and technical SEO strategy.
- Collaborate and communicate data insights.
About the role
About Twinkl Educational Publishing
We're here to help those who teach. It's what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
Job Summary
We are looking for a curious and technically-minded SEO Data Analyst to join our SEO team. This is a fantastic opportunity for someone with a passion for data to step into the world of Search Engine Optimisation. You will be the bridge between our data and the actionable insights that shape our organic growth strategy. You won't just be reporting numbers; you'll be using your technical skills to analyse large-scale data, uncovering trends, opportunities, and the "why" behind our performance. While experience with SEO tools is a bonus, your core strength will be your analytical mindset and your ability to work with data at scale.
Key Responsibilities
- Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.
- Utilise Python (using libraries like Pandas, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.
- Develop and maintain dashboards and reports in tools like Google Looker Studio or Tableau to monitor key SEO metrics.
- Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.
- Collaborate with the wider teams to provide data-driven recommendations.
- Assist in running SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.
- Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.
Essential Skills & Experience
- SQL: You are comfortable writing queries to join, filter, and aggregate data from multiple tables.
- Python for data analysis: You have practical experience using Python for data manipulation and analysis.
- Analytical and problem-solving mindset: You can break down complex questions, form a hypothesis, and use data to find the answer.
- Clear communication skills: You can articulate your findings and the story behind the data.
- A proactive attitude and a desire to learn and develop new skills.
Desirable Skills & Experience
- Familiarity with Google Analytics (GA4), Google Search Console, BigQuery or Botify.
- Experience with data visualisation tools (e.g., Looker Studio, Tableau, Power BI).
- Experience working with APIs.
- Experience working with large websites (1m+ pages).
- An interest in digital marketing, particularly SEO.
Application Instructions
Please submit your CV and a brief cover letter. In your cover letter, please tell us about a project (personal or professional) where you used SQL and/or Python to analyse data and uncover an interesting insight. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
Benefits
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process.
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive of bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
- Quarterly company awards programme.
- Seasonal events.
- Referral scheme.
- Cervical and Prostate screening.
- Company sick pay after 3 months of service.
- After probation - cycle-to-work scheme.
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave.
Key skills/competency
- SQL
- Python
- Data Analysis
- Data Visualization
- SEO Strategy
- Google Looker Studio
- Tableau
- Google Analytics
- Google Search Console
- Problem-Solving
Skills & topics
- SEO Data Analyst
- SQL
- Python
- Data Analysis
- Data Visualization
- SEO Strategy
- Google Looker Studio
- Tableau
- Google Analytics
- Google Search Console
- Remote UK
- Educational Publishing
How to get hired
- Tailor your CV and cover letter: Highlight your SQL and Python skills, and showcase a project where you uncovered insights from data analysis.
- Demonstrate analytical skills: Emphasize your problem-solving mindset and ability to derive actionable insights from complex datasets in your application.
- Showcase communication abilities: In your cover letter, explain how you communicate technical findings to non-technical stakeholders.
- Highlight relevant experience: Mention any experience with SEO tools, data visualization, or large websites if applicable.
- Address reasonable adjustments: Clearly state any necessary adjustments for the application or selection process in your cover letter.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the core technical skills required for the SEO Data Analyst role at Twinkl?
- The core technical skills for the SEO Data Analyst role at Twinkl are proficiency in SQL for data extraction and Python for data analysis, manipulation, and visualization using libraries like Pandas, NumPy, and Matplotlib. A strong analytical and problem-solving mindset is also crucial.
- Is prior SEO experience mandatory for the SEO Data Analyst position at Twinkl?
- While experience with SEO tools is considered a bonus, it is not strictly mandatory for the SEO Data Analyst position at Twinkl. The company prioritizes a strong analytical mindset and the ability to work with data at scale.
- How can I best showcase my data analysis project in my cover letter for the Twinkl SEO Data Analyst role?
- In your cover letter, clearly describe a project where you used SQL and/or Python to analyze data. Focus on the problem you addressed, the methods you used, and the interesting or actionable insights you uncovered. Quantify results if possible.
- What data visualization tools does Twinkl commonly use for SEO reporting?
- Twinkl commonly uses data visualization tools such as Google Looker Studio and Tableau to monitor key SEO metrics and develop dashboards and reports for their SEO team.
- What is the work arrangement for the SEO Data Analyst position at Twinkl?
- The SEO Data Analyst position at Twinkl is a fully remote role within the UK.
- What are the main responsibilities of an SEO Data Analyst at Twinkl?
- The main responsibilities include querying large datasets with SQL, analyzing and visualizing data with Python, developing dashboards, analyzing SERP landscapes and competitor performance, and providing data-driven recommendations to wider teams.
- How does Twinkl support employee development in this SEO Data Analyst role?
- Twinkl offers a supportive culture with opportunities for career growth. They encourage a proactive attitude and a desire to learn and develop new skills within the SEO and data analysis fields.
- What is the salary range for the SEO Data Analyst role at Twinkl?
- The salary range for the SEO Data Analyst role at Twinkl is between £30,000 and £36,000 per annum, depending on experience and qualifications.