12 days ago

Marketing Operations Executive

Twinkl Educational Publishing

Hybrid
Full Time
£35,000
Hybrid
Apply

Job Overview

Job TitleMarketing Operations Executive
Job TypeFull Time
Offered Salary£35,000
LocationHybrid

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Job Description

Marketing Operations Executive

We are looking for a proactive and detail-oriented Marketing Operations Executive to support our fast-growing B2B Marketing team. In this role, you’ll own the day-to-day management of our marketing systems and campaigns, primarily in Hubspot. Your primary responsibilities will include ensuring campaigns are executed smoothly, data is reliable and the lead into Sales is consistent. You’ll be responsible for list management, campaign execution, automation maintenance and performance tracking, helping us deliver measurable impact across the funnel. Working closely with the Marketing Assistant (Data), Sales Operations and our external Marketing Operations consultant, you’ll ensure the processes, dashboards and reporting frameworks are adopted and maintained. You’ll be joining a collaborative B2B team that values experimentation, agility and learning.

Key Responsibilities:

  • Manage BAU marketing operations in HubSpot, including lists, workflows, campaigns, landing pages and forms
  • Maintain and optimise nurture journeys and onboarding automations
  • Support B2B Marketing team in campaign execution, ensuring timely delivery across territories
  • Manage audience segmentation and targeting for campaigns
  • Manage the email campaign calendar and build email campaigns and templates
  • Monitor and manage day-to-day lead flow to Sales, maintaining agreed SLAs
  • Run A/B tests on campaigns (emails, forms, landing pages) to optimise performance
  • Monitor campaign performance, drawing insights from dashboards to guide improvements
  • Ensure GDPR and data protection compliance across day-to-day campaigns
  • Support adoption and training across the B2B Marketing team for HubSpot processes
  • Document marketing operations processes and ensure they are consistently applied

Qualifications and Skills:

  • 2+ years experience in marketing operations, demand generation, or digital marketing roles
  • Hands-on experience with HubSpot (lists, workflows, automation, campaign builds)
  • Strong organisational skills and attention to detail, able to manage multiple priorities
  • Analytical mindset, confident using dashboards and campaign data to inform decisions
  • Knowledge of GDPR and email marketing compliance
  • Experience with A/B testing and campaign optimisation
  • Comfortable working cross-functionally with marketing and sales teams
  • Self-starter with excellent project management and communication skills

To Apply:

Please send over your CV and a cover letter outlining how you meet the requirements of the role listed in the Qualifications and Skills section of the job description.

Our Process:

  • Apply
  • Screening Call
  • Interview
  • Recruitment Task
  • Follow-up Interview
  • Offer

Benefits:

In return for everything you bring, we can offer you: A key role in a fast-paced, ambitious and innovating marketing team. The opportunity to shape how data and systems drive performance and growth. Plenty of development and progression opportunities within a thriving digital business.

Key skills/competency:

  • Marketing Operations
  • HubSpot
  • Campaign Management
  • Lead Generation
  • Marketing Automation
  • Data Analysis
  • GDPR Compliance
  • A/B Testing
  • Sales Operations
  • B2B Marketing

Tags:

Marketing Operations Executive
HubSpot
Marketing Automation
Demand Generation
B2B Marketing
Campaign Management
Data Analysis
Lead Generation
Digital Marketing
Marketing Technology
Marketing Operations
Campaign Execution
Email Marketing
GDPR
A/B Testing
Salesforce
Marketing Analytics
Marketing Strategy
Marketing Systems
Content Marketing

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How to Get Hired at Twinkl Educational Publishing

  • Tailor your CV: Highlight your 2+ years of marketing operations experience, specifically HubSpot expertise.
  • Craft a compelling cover letter: Clearly state how you meet the listed qualifications and skills.
  • Showcase your HubSpot skills: Emphasize experience with lists, workflows, automation, and campaign builds.
  • Demonstrate analytical ability: Provide examples of using data and dashboards to inform decisions.
  • Prepare for the process: Understand the stages from application to offer, including the recruitment task.

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