Social Media & Marketing Assistant - Part time
Twine · Canada
- Hybrid
- Contract
- $40,000 / year
- Canada
Job highlights
- Manage social media for a Sydney-based brand.
- Create engaging content for Facebook, Instagram, TikTok.
- Support product launches and email marketing efforts.
- Utilize Meta Ads Manager for campaign execution.
- Part-time freelance role, 3-4 hours weekly.
About the role
Social Media & Marketing Assistant - Part time Freelance
This part-time freelance role is ideal for a creative and reliable social media professional passionate about handmade products and small business growth. You will play a key role in elevating the online presence of a Sydney-based brand specializing in home fragrance, candles, reed diffusers, perfumes, and gifts. The focus is on increasing brand awareness, driving engagement across Facebook, Instagram, and TikTok, and converting social media interest into website sales. You will also support product launches, promotions, and email marketing initiatives, helping to grow website traffic and sales for a small but ambitious company.
Deliverables
- Manage and update Facebook, Instagram, and TikTok profiles with engaging content, including reels, posts, and stories
- Assist with planning and executing Meta/Facebook ad campaigns to boost reach and conversions
- Support product promotions and new product launches through targeted social media strategies
- Create and schedule email newsletters to engage subscribers and promote products
- Monitor analytics to track growth, engagement, and sales conversions, providing regular insights
- Collaborate on ideas to increase website traffic and drive online sales
- Ensure all content aligns with the brand’s aesthetic and values
Requirements
- Proven experience in social media marketing, ideally for eCommerce or handmade product brands
- Strong content creation skills, including short-form video (reels), graphics, and copywriting
- Up-to-date knowledge of social media trends and platform best practices
- Familiarity with Meta/Facebook Ads Manager and basic ad campaign setup
- Experience with Shopify or similar eCommerce platforms is a plus
- Understanding of the Australian business environment and consumer trends
- Reliable, self-motivated, and able to work independently with minimal supervision
- Excellent communication and organizational skills
- Availability for approximately 3–4 hours per week on a freelance, part-time basis
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Social Media Marketing
- Content Creation
- Facebook Ads
- Instagram Marketing
- TikTok Marketing
- Email Marketing
- E-commerce
- Analytics
- Copywriting
- Brand Awareness
Skills & topics
- Social Media Marketing
- Marketing Assistant
- Part Time
- Freelance
- Content Creation
- Facebook Ads
- Instagram Marketing
- TikTok
- E-commerce
- Email Marketing
- Sydney
How to get hired
- Tailor your resume: Highlight social media marketing experience, especially with e-commerce or handmade products. Quantify achievements where possible.
- Showcase your portfolio: Include examples of engaging content, short-form videos, and successful ad campaigns you've managed.
- Demonstrate platform knowledge: Emphasize your familiarity with Facebook, Instagram, TikTok, and Meta Ads Manager.
- Highlight relevant skills: Stress your content creation, copywriting, and analytical abilities, along with organizational skills.
- Express passion for brands: Clearly articulate your interest in handmade products and small business growth in your application.
Technical preparation
Master social media content creation tools.,Practice setting up Facebook ad campaigns.,Familiarize with Shopify or similar platforms.,Analyze social media metrics for insights.
Behavioral questions
Describe managing social media for a small business.,How do you stay updated on social media trends?,Share an experience with a successful product launch.,How do you handle tight deadlines and minimal supervision?
Frequently asked questions
- What is the work arrangement for the Social Media Marketing Assistant role at Twine?
- This is a part-time freelance role, requiring approximately 3-4 hours per week. The work is remote, allowing you to manage your tasks flexibly.
- What types of products does the Sydney-based brand specialize in?
- The brand specializes in home fragrance products, including candles, reed diffusers, perfumes, and gifts. This role is ideal for someone passionate about handmade items.
- What social media platforms will I be managing for this Social Media Marketing Assistant position?
- You will be responsible for managing and updating content on Facebook, Instagram, and TikTok. This includes creating posts, stories, and reels.
- Is experience with paid advertising required for the Social Media Marketing Assistant role?
- Familiarity with Meta/Facebook Ads Manager and basic ad campaign setup is required. You will assist with planning and executing ad campaigns to boost reach and conversions.
- Do I need experience with e-commerce platforms for this Social Media Marketing Assistant job?
- Experience with Shopify or similar e-commerce platforms is a plus. The role aims to convert social media interest into website sales for the brand.
- What is the expected time commitment for this freelance Social Media Marketing Assistant position?
- The role requires approximately 3-4 hours per week. This is a flexible freelance opportunity for a part-time commitment.
- What are the key responsibilities of the Social Media Marketing Assistant?
- Key responsibilities include managing social media profiles, creating engaging content, assisting with ad campaigns, supporting product launches, and monitoring analytics to drive sales.
- Does this Social Media Marketing Assistant role require knowledge of the Australian market?
- Yes, understanding the Australian business environment and consumer trends is beneficial for this role, as the brand is Sydney-based.