Social Media Manager
Twine · United States
- Hybrid
- Contract
- $75,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Develop brand identity and social media strategy.
- Create content plan and templates for platforms.
- Optimize social media profiles and audience growth.
- Guide ethical affiliate marketing promotion.
- Ideal for fitness/wellness branding enthusiasts.
About the role
Social Media Manager
Twine is seeking a creative and passionate Social Media Manager to establish a cohesive brand identity and launch a compelling social media presence for an Amazon affiliate brand. This role is ideal for professionals passionate about fitness, wellness, and lifestyle branding. The goal is to create a trusted, engaging lifestyle brand that resonates with fitness beginners and enthusiasts, driving audience growth and affiliate commissions through ethical promotion and strategic content.
Key Responsibilities
- Develop a comprehensive brand style guide tailored to the fitness and wellness niche.
- Create a 30-day social media content plan targeting fitness beginners and healthy lifestyle audiences.
- Design 10–20 reusable content templates for Reels, TikTok, and product-focused posts.
- Set up or optimize social media profiles for maximum engagement and discoverability.
- Provide a growth strategy for building an engaged audience and earning affiliate commissions.
- Offer guidance on ethical promotion of Amazon affiliate products.
- Optional: Ongoing content support or management.
Requirements
- Proven experience in brand design, social media strategy, or content creation for lifestyle, fitness, or wellness brands.
- Strong portfolio demonstrating clean, aesthetic, and cohesive branding work.
- Proficiency with design tools such as Adobe Creative Suite, Canva, or similar platforms.
- Deep understanding of social media platforms (Instagram, TikTok) and current trends in fitness and wellness content.
- Ability to develop actionable, manageable content strategies for new brands.
- Excellent communication and collaboration skills.
- Knowledge of affiliate marketing best practices and ethical promotion guidelines.
- Self-motivated, organized, and able to deliver high-quality work within agreed timelines.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Social Media Strategy
- Content Creation
- Brand Design
- Fitness and Wellness Marketing
- Amazon Affiliate Marketing
- Social Media Management
- Content Templates
- Audience Growth
- Ethical Promotion
- Adobe Creative Suite/Canva
Skills & topics
- Social Media Manager
- Brand Identity
- Content Strategy
- Fitness Marketing
- Wellness Branding
- Lifestyle Brand
- Amazon Affiliate
- Social Media Design
- Audience Growth
- Content Creation
- TikTok
- Canva
- Adobe Creative Suite
- Freelance
- Remote
- Marketing
How to get hired
- Tailor your resume: Highlight experience in lifestyle, fitness, or wellness branding and social media strategy.
- Showcase your portfolio: Emphasize clean, aesthetic, and cohesive branding work, especially for social media.
- Demonstrate platform expertise: Detail your proficiency with Instagram, TikTok, and current fitness/wellness trends.
- Emphasize strategy skills: Provide examples of developing actionable content strategies for new brands and driving audience growth.
- Highlight affiliate knowledge: Clearly state your understanding of ethical affiliate marketing practices.
Technical preparation
Master Instagram and TikTok features.,Become proficient in Canva or Adobe Suite.,Study fitness and wellness content trends.,Learn Amazon affiliate marketing best practices.
Behavioral questions
How do you build a brand from scratch?,Describe a successful social media campaign.,How do you stay updated on trends?,How do you handle tight deadlines?
Frequently asked questions
- What is the primary goal for the Social Media Manager role at Twine?
- The primary goal is to establish a cohesive brand identity and launch a compelling social media presence for an Amazon affiliate brand focused on activewear, wellness, and self-care, driving audience growth and affiliate commissions.
- What kind of brands would a Social Media Manager candidate ideally have experience with?
- Candidates should ideally have experience with lifestyle, fitness, or wellness brands, demonstrating a passion for these niches and the ability to create resonant content.
- What design tools are required for the Social Media Manager position?
- Proficiency with design tools such as Adobe Creative Suite, Canva, or similar platforms is required for creating content templates and brand assets.
- Does Twine require specific knowledge of affiliate marketing for this role?
- Yes, a deep understanding of affiliate marketing best practices and ethical promotion guidelines is necessary for guiding the brand's monetization strategy.
- What are the key deliverables for the Social Media Manager?
- Key deliverables include a brand style guide, a 30-day social media content plan, content templates, optimized social media profiles, and a growth strategy.
- Is there an opportunity for ongoing work with this brand after the initial launch phase?
- Yes, ongoing content support or management is an optional but available service for this role, providing an opportunity for continued engagement.
- How important is a strong portfolio for a Social Media Manager applying for this role?
- A strong portfolio demonstrating clean, aesthetic, and cohesive branding work is crucial, as it showcases the candidate's ability to create visually appealing and on-brand content.
- What social media platforms are the main focus for this Social Media Manager position?
- The main focus platforms are Instagram and TikTok, requiring a deep understanding of their trends and best practices for fitness and wellness content.