Social Media Manager
Twine
Job Overview
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Job Description
About the Social Media Manager Role at Twine
This role offers a unique opportunity to shape and grow the online presence of two interconnected brands: a professional real estate investing platform and a personal LGBTQ+ lifestyle brand. The Social Media Manager will be responsible for developing and executing tailored content strategies, managing daily posting schedules, and fostering vibrant online communities for both brands. The ideal candidate will have a deep understanding of LGBTQ+ culture and real estate investing audiences, ensuring content resonates authentically with each group. You will play a key role in editing and repurposing video content, analyzing performance metrics, and optimizing engagement strategies to drive growth and audience loyalty. This is a remote, part-time contract position, ideal for a creative and organized professional passionate about both real estate and LGBTQ+ advocacy.
Key Deliverables
- Develop and implement distinct social media strategies for both the real estate investing and LGBTQ+ lifestyle brands
- Edit, repurpose, and schedule video and multimedia content across relevant platforms
- Manage and grow online communities, fostering engagement and meaningful interactions
- Monitor analytics to assess content performance and inform future strategy
- Differentiate and manage audience flows between investor leads and personal brand fans
- Collaborate on content calendars and campaign planning to ensure consistent brand messaging
- Respond to comments, messages, and community inquiries in a timely and professional manner
Required Skills and Experience
- Proven experience managing social media for multiple brands or audiences
- Strong video editing and content repurposing skills for platforms such as Instagram, TikTok, and YouTube
- Deep familiarity with LGBTQ+ culture and sensitivity to community issues
- Understanding of real estate investing audiences and content trends
- Proficiency with social media management tools and analytics platforms
- Excellent written and verbal communication skills
- Ability to work independently, manage time effectively, and meet deadlines
- Availability for part-time, remote contract work
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Social Media Management
- Content Strategy
- Video Editing
- Community Engagement
- Audience Analysis
- Real Estate Marketing
- LGBTQ+ Advocacy
- Analytics Platforms
- Digital Marketing
- Content Repurposing
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume for Social Media Manager: Highlight experience with dual-brand strategy, video editing, and community management using keywords like "content strategy," "audience engagement," and "analytics."
- Showcase relevant portfolio: Provide examples of successful social media campaigns, especially those involving diverse audiences or complex topics like real estate.
- Prepare for a remote interview: Emphasize your ability to work independently, manage time effectively, and communicate clearly in a virtual setting.
- Demonstrate audience understanding: Be ready to discuss your knowledge of LGBTQ+ culture and real estate investing trends, and how you'd tailor content for each.
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