Social Media Manager – Healthcare
Twine
Job Overview
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Job Description
Position Overview
Join Twine, a dynamic Australian manufacturer specializing in dairy desserts for hospitals and aged care facilities. As a Social Media Manager – Healthcare, you will manage and elevate the brand’s presence on LinkedIn, Instagram, and Facebook by creating tailored content for healthcare professionals and organizations.
Key Responsibilities
- Develop and schedule monthly content calendars aligned with healthcare compliance.
- Create warm, professional copy along with simple graphics and short videos.
- Manage seasonal campaigns and contribute creative ideas to boost engagement.
- Monitor social channels, respond to audience interactions, and report performance.
- Collaborate with internal stakeholders to ensure content aligns with brand values.
Requirements
- Proven experience in managing social media for healthcare or related sectors.
- Strong understanding of healthcare communication standards and compliance requirements.
- Proficiency in content creation including copywriting, basic graphic design, and video editing.
- Experience with social media management tools and analytics platforms.
- Excellent communication skills and attention to detail.
- Ability to work independently and meet deadlines.
- Preference for candidates based in Australia or with strong familiarity with the Australian healthcare market.
- Availability for ongoing, casual freelance work.
About Twine
Twine is a leading freelance marketplace that connects top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine empowers businesses to scale their teams globally in an AI-driven, freelance-first world.
Key skills/competency
- social media
- healthcare
- content creation
- compliance
- copywriting
- graphic design
- video editing
- campaign management
- analytics
- stakeholder engagement
How to Get Hired at Twine
- Research Twine's culture: Understand their freelance-first mission and approach.
- Customize your resume: Highlight healthcare social media experience.
- Show compliance knowledge: Emphasize understanding of healthcare standards.
- Prepare portfolio samples: Include content calendars and campaign examples.
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