Social Media Manager – Healthcare
Twine
Job Overview
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Job Description
About the Role
Twine, a dynamic Australian manufacturer specializing in dairy desserts for hospitals and aged care facilities, is seeking a Social Media Manager – Healthcare. This freelance role focuses on managing and elevating the brand’s presence on LinkedIn, Instagram, and Facebook while ensuring compliance with healthcare standards.
Key Responsibilities
- Develop and schedule monthly content calendars aligned with brand messaging and healthcare compliance.
- Create warm, professional copy and simple graphics or short-form videos tailored for healthcare audiences.
- Manage seasonal campaigns and contribute creative ideas to enhance engagement and reach.
- Monitor social media channels, respond to comments/messages, and report on campaign performance.
- Collaborate with internal stakeholders to ensure content accuracy and alignment with brand values.
Requirements
- Proven experience managing social media for healthcare, nutrition, or health-related brands.
- Strong understanding of healthcare communication standards and compliance.
- Proficiency in content creation, including copywriting, basic graphic design, and video editing.
- Familiarity with social media management tools and analytics platforms.
- Excellent communication skills, attention to detail, and ability to work independently.
- Based in Australia or with strong knowledge of the Australian healthcare sector.
- Availability for ongoing, casual freelance work.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine helps teams scale globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Social Media
- Healthcare Compliance
- Content Creation
- Copywriting
- Graphic Design
- Video Editing
- Campaign Management
- Analytics
- Communication
- Freelance
How to Get Hired at Twine
- Research Twine's culture: Study their mission and success stories online.
- Customize your resume: Highlight healthcare social media expertise clearly.
- Showcase portfolio: Include relevant content creation samples.
- Prepare for interviews: Practice discussing compliance and engagement strategies.
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