Marketing Strategist – Brand Launch
Twine
Job Overview
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Job Description
Marketing Strategist – Brand Launch at Twine
This role is ideal for a strategic thinker passionate about building and elevating brands through social media. You will play a pivotal part in shaping the online presence of a new brand, focusing on refining the overall social media strategy, identifying engagement opportunities, and ensuring a cohesive direction across platforms. The position involves reviewing current activity, developing content themes, and providing actionable insights to drive growth and engagement. Your expertise will help guide the brand’s voice and ensure best practices are followed on key platforms, particularly Instagram and TikTok.
Deliverables
- Audit and review existing social media activity to identify strengths and areas for improvement
- Develop and refine content themes and strategic direction for brand consistency
- Advise on platform-specific best practices, with a focus on Instagram and TikTok
- Provide guidance on audience growth and engagement tactics
- Deliver light performance reporting with actionable insights and recommendations
- Collaborate with internal stakeholders to align social strategy with broader brand goals
Requirements
- Proven experience in social media strategy, ideally for new or evolving brands
- Strong understanding of digital trends and platform algorithms, especially Instagram and TikTok
- Ability to analyze performance data and translate findings into strategic recommendations
- Excellent communication and presentation skills
- Creative mindset with a keen eye for content direction and brand voice
- Familiarity with social media analytics tools
- Ability to work independently and deliver results under tight deadlines
- Availability for an urgent start and flexibility for potential follow-up work
Key skills/competency
- Social Media Strategy
- Brand Launch
- Content Development
- Audience Engagement
- Performance Analysis
- Digital Trends
- Instagram Marketing
- TikTok Marketing
- Analytics Tools
- Stakeholder Collaboration
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your application to highlight proven experience in social media strategy and brand launch, emphasizing Instagram and TikTok expertise.
- Showcase your portfolio: Prepare examples of successful brand building, content development, and engagement growth driven by your social media strategies.
- Prepare for behavioral questions: Be ready to discuss how you've handled tight deadlines, worked independently, and collaborated with stakeholders effectively at Twine.
- Demonstrate platform mastery: Highlight your deep understanding of digital trends, platform algorithms for Instagram and TikTok, and your use of analytics tools in your Twine interview.
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