Freelance Website Designer

About the Freelance Website Designer Role at Twine

A Columbus-based live musician, facilitated through Twine, is seeking a creative Freelance Website Designer for a focused website and branding refresh. The primary objective is to significantly elevate the artist's online presence, instilling a more artistic, modern, and music-industry-friendly aesthetic. This refresh aims to resonate strongly with venues, festivals, and fans alike.

This project is not a full rebuild or rebrand, but a strategic update designed to refine the existing website's layout, visuals, and key branding elements. The ideal candidate will possess a keen sense of style, a deep understanding of music branding, and the capability to craft a cohesive visual identity that seamlessly translates across both digital and print platforms. The refreshed site and accompanying branding should authentically reflect the artist's personality, professionalism, and versatility across country, pop, and soft rock genres, ultimately supporting more effective gig and festival bookings.

Deliverables for this Project

• Redesign and refresh of the existing website layout and visuals to achieve a more artistic, professional, and modern feel.
• A light branding update, including refined logo variations, a new color palette, and clear font recommendations.
• Development of visual direction that is adaptable for consistent use across the website, merchandise, social media platforms, and various promotional materials.
• Creation of consistent, music-industry-appropriate branding that effectively appeals to venues, festivals, and fans.
• Drawing inspiration and referencing successful sites such as freyaskye.com, summerdeanmusic.com, kielyconnellmusic.com, and caamptheband.com.

Requirements for a Freelance Website Designer

• Proven experience in web design and branding, with a distinct preference for working with musicians, artists, or other creative professionals.
• A strong portfolio that clearly demonstrates artistic sensibility and the ability to create modern, music-friendly designs.
• Proficiency in essential web design tools, including Figma, Adobe XD, or Sketch, as well as graphic design software like Adobe Illustrator and Photoshop.
• A solid understanding of responsive design principles and user experience (UX) best practices.
• The ability to deliver polished logo variations, thoughtfully curated color palettes, and complementary font pairings.
• Excellent communication skills and a strong ability to interpret and execute creative direction effectively.
• Availability for a single project, with promising potential for subsequent follow-up work.
• Familiarity with the music industry and specific branding strategies for live performers is a significant advantage.

About Twine

Twine operates as a premier freelance marketplace, dedicated to connecting top-tier freelancers, consultants, and contractors with companies in need of creative and technological expertise. Trusted by Fortune 500 companies and innovative startups globally, Twine empowers businesses to scale their teams with exceptional talent.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Key skills/competency

• Web Design
• Branding
• Visual Identity
• Graphic Design
• User Experience (UX)
• Responsive Design
• Figma
• Adobe Illustrator
• Music Industry Branding
• Creative Direction