Freelance Video Editor, Ad Campaigns
Twine
Job Overview
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Job Description
About the Role
Join a fast-growing DTC brand to craft high-converting short-form video ads for Shopify products. This Freelance Video Editor, Ad Campaigns role focuses on producing engaging creatives for TikTok, Instagram Reels, and Facebook, with the primary goal of driving impulse purchases. You will leverage your expertise in video editing and performance marketing to deliver UGC-style ads that capture attention, communicate product benefits, and maximize conversions. The ideal candidate thrives in a fast-paced environment and understands the nuances of paid social campaigns.
Deliverables
- Produce multiple short-form video ads (15–30 seconds) tailored for TikTok, Instagram Reels, and Facebook
- Develop compelling hooks and benefit-driven messaging to maximize scroll-stopping power
- Edit and optimize UGC-style creatives for high retention and engagement
- Collaborate on creative direction and iterate based on performance data
- Ensure all deliverables meet platform specifications and brand guidelines
Requirements
- Proven experience creating and editing short-form video ads for e-commerce or DTC brands
- Strong understanding of performance marketing principles and paid social best practices
- Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut)
- Ability to craft attention-grabbing hooks and communicate product benefits clearly
- Familiarity with TikTok, Instagram Reels, and Facebook ad formats and trends
- Excellent time management and ability to deliver high-quality work under tight deadlines
- Strong communication skills and openness to feedback
- Availability for a single project with potential for future work
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Video Editing
- Short-form Video
- Performance Marketing
- Paid Social
- UGC Ads
- TikTok Ads
- Instagram Reels
- Facebook Ads
- Adobe Premiere Pro
- Creative Direction
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your experience to highlight short-form video editing, performance marketing, and DTC brand expertise.
- Showcase your portfolio: Provide a strong reel demonstrating successful high-converting social media ad campaigns.
- Prepare for technical questions: Be ready to discuss your proficiency in Adobe Premiere Pro, Final Cut Pro, or CapCut and ad platform specs.
- Demonstrate understanding of ad trends: Discuss your knowledge of TikTok, Instagram Reels, and Facebook ad formats and engagement strategies.
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