Freelance Marketing Specialist
Twine
Job Overview
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Job Description
About the Role
This Freelance Marketing Specialist role at Twine focuses on developing and executing marketing strategies to promote a unique range of children's personalised books. The project involves expanding the reach of an existing collection, with 13 new titles to be added. The ideal candidate will leverage digital channels to increase visibility and engagement, targeting parents and caregivers interested in personalised reading experiences for children. This position is fully remote, offering flexibility and the opportunity to make a significant impact on a creative, personal project.
Deliverables
- Develop and implement comprehensive digital marketing campaigns for children's personalised books.
- Manage the launch and promotion of 13 new book titles across relevant platforms.
- Create engaging content for social media, email newsletters, and online communities.
- Identify and collaborate with influencers, bloggers, and parenting networks to expand reach.
- Monitor campaign performance and adjust strategies to maximize audience engagement and sales.
- Provide regular updates on campaign progress and key metrics.
Requirements
- Proven experience in digital marketing, preferably within publishing, children's products, or e-commerce.
- Strong understanding of social media platforms, content creation, and online advertising.
- Ability to develop creative marketing strategies tailored to parents and families.
- Excellent written and verbal communication skills.
- Experience with analytics tools to track and report on campaign effectiveness.
- Self-motivated, organized, and able to work independently in a remote setting.
- Familiarity with the children's book market is a plus.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Digital Marketing
- Content Creation
- Social Media Strategy
- Online Advertising
- Influencer Marketing
- Campaign Management
- Performance Analytics
- Strategic Planning
- E-commerce Marketing
- Publishing Industry Acumen
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume strategically: Highlight digital marketing, content creation, and e-commerce experience, especially for publishing or children's products.
- Showcase a strong portfolio: Present successful digital marketing campaigns, content examples, or product launch strategies relevant to this role.
- Prepare for insightful interviews: Discuss your approach to creative marketing strategies, campaign performance metrics, and remote work effectiveness.
- Connect with industry professionals: Engage with Twine's network on platforms like LinkedIn to gain further insights into their projects and culture.
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