Freelance Marketing Specialist FMCG & Lifestyle
Twine
Job Overview
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Job Description
About the Role
Join a dynamic project supporting sustainability-led and outdoor-focused brands in the FMCG and lifestyle sectors. This freelance opportunity is ideal for a digital marketing professional with a strong background in Canva design, social media management, and email marketing. You will play a key role in executing high-quality campaigns, collaborating remotely with a creative team to deliver engaging content and drive brand awareness. The role is project-based with the potential for future assignments.
Deliverables
- Design visually compelling social media assets using Canva, tailored to brand guidelines and campaign objectives
- Schedule and publish content across multiple social media platforms, ensuring consistency and optimal engagement
- Develop and distribute email newsletters, optimizing for deliverability and audience engagement
- Monitor campaign performance and provide actionable insights for continuous improvement
- Collaborate with internal teams to align messaging and creative direction
Requirements
- Proven experience in Canva design, social media management, and email marketing
- Strong portfolio demonstrating creative execution for FMCG or lifestyle brands
- Proficiency with major social media platforms (Instagram, Facebook, LinkedIn, etc.)
- Experience with email marketing tools (e.g., Mailchimp, Campaign Monitor)
- Excellent written and visual communication skills
- Ability to work independently and meet deadlines in a remote setting
- Knowledge of sustainability and outdoor-focused brand messaging is a plus
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Canva Design
- Social Media Management
- Email Marketing
- Content Creation
- Brand Awareness
- Campaign Strategy
- Digital Marketing
- FMCG Marketing
- Lifestyle Brands
- Remote Collaboration
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your portfolio: Showcase relevant Canva designs, social media campaigns, and email marketing examples specifically for FMCG or lifestyle brands.
- Highlight remote collaboration: Emphasize your ability to work independently, manage projects, and communicate effectively in a remote setting.
- Demonstrate sustainability interest: If applicable, articulate your understanding or experience with sustainability-led or outdoor-focused brand messaging.
- Craft a targeted application: Customize your resume and cover letter to reflect keywords from the "Freelance Marketing Specialist FMCG & Lifestyle" description, demonstrating clear alignment with Twine's needs.
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