Freelance Marketing Specialist
Twine
Job Overview
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Job Description
Freelance Marketing Specialist at Twine
This role is ideal for a results-oriented digital marketing professional passionate about promoting literature and engaging diverse audiences. You will be responsible for elevating the online presence of a well-established children's book series, driving international sales, and building a vibrant community of parents, educators, and young readers. The position requires a strategic thinker who can develop, execute, and optimize digital marketing campaigns across multiple platforms, ensuring the brand's message resonates and converts.
Deliverables
- Develop and implement comprehensive digital marketing strategies tailored to the children's publishing sector
- Plan, launch, and manage paid advertising campaigns on Facebook, Instagram, Google, and Amazon
- Create and maintain content calendars for social media platforms, ensuring consistent and engaging messaging
- Optimize website and sales funnels to maximize conversions and user experience
- Build, segment, and manage email marketing lists, executing targeted campaigns to nurture leads and drive sales
- Analyze campaign performance data, generate actionable insights, and refine strategies for continuous growth
- Collaborate with creative teams to produce compelling ad creatives and content
- Monitor industry trends and competitor activities to inform marketing tactics
Requirements
- Proven experience in digital marketing, with a focus on book or product promotion
- Strong understanding of social media management, SEO, and email marketing best practices
- Proficiency with advertising platforms such as Facebook Ads Manager, Google Ads, and Amazon Marketing Services
- Experience with email marketing tools (e.g., Mailchimp) and website analytics platforms
- Excellent written and verbal communication skills; copywriting or design experience is a plus
- Ability to analyze data, interpret results, and adjust strategies accordingly
- Familiarity with the children's publishing industry is highly desirable
- Self-motivated, organized, and able to manage multiple projects simultaneously
- Availability for a part-time, contract-based engagement
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Digital Marketing
- Social Media Management
- Paid Advertising
- SEO
- Email Marketing
- Content Strategy
- Campaign Optimization
- Data Analytics
- Children's Publishing
- Project Management
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight digital marketing success in publishing or product promotion, using keywords like "SEO," "social media management," and "campaign optimization."
- Showcase portfolio: Provide concrete examples of successful paid ad campaigns (Facebook, Google, Amazon), content calendars, and email marketing results.
- Prepare for technical questions: Be ready to discuss campaign analytics, optimization tactics, and specific platform proficiencies relevant to this Freelance Marketing Specialist role.
- Emphasize freelance adaptability: Demonstrate strong self-motivation, organization, and ability to manage multiple projects independently, critical for a contract-based engagement.
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