Freelance Marketing
@ Twine

Hybrid
$50,000
Hybrid
Contractor
Posted 1 day ago

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XXXXXXXXX XXXXXXXXXXXXX XXXXXXXXX****** @twine.com
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Job Details

Job Overview

The Freelance Marketing role at Twine focuses on the technical setup, optimization, and management of LinkedIn Ads campaigns for B2B lead generation.

Responsibilities

  • Configure LinkedIn Campaign Manager from start to finish.
  • Setup and optimize Lead Gen, Document Ads, and Single Image Ads campaigns.
  • Implement audience segmentation, targeting strategies, and custom audience configuration.
  • Deploy and verify the LinkedIn Insight Tag along with campaign elements, forms, and landing pages.
  • Track performance metrics such as CTR, CPL, and conversion rates and provide actionable reporting and recommendations.

Requirements

  • Experience in LinkedIn Ads management for B2B campaigns, preferably in banking, energy, or real estate sectors.
  • Strong understanding of campaign configuration, audience targeting, and optimization best practices.
  • Familiarity with key performance metrics and GDPR compliance.
  • Availability for a short-term contract (1–2 weeks) with potential for extension.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups, Twine empowers creators and businesses in an AI-driven, freelance-first world.

Key skills/competency

  • LinkedIn Ads
  • B2B Lead Generation
  • Campaign Optimization
  • Audience Targeting
  • Performance Tracking
  • Reporting
  • GDPR Compliance
  • Digital Marketing
  • Technical Setup
  • Data Privacy
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How to Get Hired at Twine

🎯 Tips for Getting Hired

  • Customize your resume: Highlight LinkedIn Ads and B2B experience.
  • Research Twine: Understand their freelance-first culture and success stories.
  • Demonstrate expertise: Provide campaign performance metrics and case studies.
  • Prepare for interviews: Review technical setup and GDPR compliance details.

📝 Interview Preparation Advice

Technical Preparation

Review LinkedIn Campaign Manager interface.
Study B2B ad campaign setup guides.
Analyze CTR, CPL, conversion rate metrics.
Test configuration on demo campaigns.

Behavioral Questions

Describe handling tight deadlines.
Explain teamwork in remote settings.
Share past campaign challenge resolution.
Discuss communication with stakeholders.

Frequently Asked Questions