Freelance Marketing
@ Twine

Hybrid
$20,000
Hybrid
Contractor
Posted 20 hours ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXXX***** @twine.com
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Job Details

Freelance Marketing Role at Twine

This role focuses on the technical setup, optimization, and management of LinkedIn Ads campaigns for B2B lead generation. You will be responsible for configuring Campaign Manager from start to finish. Your objective is to maximize lead quality while minimizing cost per lead.

Key Responsibilities

  • Full technical setup and optimization of LinkedIn B2B campaigns including Lead Gen, Document Ads, and Single Image Ads.
  • Audience segmentation and targeting configuration.
  • Deployment and verification of the LinkedIn Insight Tag.
  • Integrity checks for campaigns, forms, and landing pages.
  • Performance tracking on key metrics such as CTR, CPL, and conversion rates.
  • Deliver comprehensive, actionable reports with recommendations for improvements.

Requirements

  • Demonstrable experience in LinkedIn Ads management for B2B, ideally in banking, energy, or real estate sectors.
  • Strong understanding of LinkedIn Campaign Manager and campaign optimization best practices.
  • Familiarity with key performance metrics like CTR, CPL, and conversion rates.
  • Knowledge of GDPR compliance and data privacy standards.
  • Ability to provide references from previous LinkedIn B2B campaign work.
  • Availability for a short-term contract (1–2 weeks) with potential extension.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies in need of creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Key Skills/Competency

  • LinkedIn Ads
  • B2B Marketing
  • Campaign Management
  • Technical Setup
  • Optimization
  • Audience Targeting
  • Performance Tracking
  • Reporting
  • GDPR Compliance
  • Lead Generation
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How to Get Hired at Twine

🎯 Tips for Getting Hired

  • Customize your resume: Highlight LinkedIn Ads expertise and certifications.
  • Showcase measurable results: Quantify past B2B campaign successes.
  • Research Twine: Understand their marketplace and client base.
  • Prepare technical details: Be ready to discuss setup and optimization.

📝 Interview Preparation Advice

Technical Preparation

Review LinkedIn Campaign Manager tools.
Practice campaign setup on dummy accounts.
Study performance metrics and reporting.
Verify tracking and tagging procedures.

Behavioral Questions

Describe managing tight deadlines.
Explain handling campaign deviations.
Discuss teamwork during remote projects.
Share problem-solving with technical issues.

Frequently Asked Questions