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Freelance Marketing

Twine

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Original Job Summary

Overview

The Freelance Marketing role at Twine focuses on the technical setup, optimization, and management of LinkedIn Ads campaigns for B2B lead generation.

Responsibilities

  • Configure LinkedIn Campaign Manager from start to finish
  • Build and structure Lead Gen, Document Ads, and Single Image Ads campaigns
  • Set up custom audiences and deploy the LinkedIn Insight Tag
  • Verify integrity of campaigns, forms, and landing pages
  • Track performance metrics (CTR, CPL, conversion rates)
  • Provide actionable recommendations and comprehensive performance reports

Requirements

  • Experience managing LinkedIn Ads for B2B, preferably in banking, energy, or real estate
  • Deep understanding of LinkedIn Campaign Manager and audience targeting
  • Familiarity with key performance metrics and GDPR compliance
  • References from previous LinkedIn B2B campaign work
  • Availability for a short-term contract (1–2 weeks) with extension potential

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and technical expertise. Trusted by Fortune 500 companies and innovative startups, Twine empowers businesses and creators to thrive in an AI-driven, freelance-first world.

Key skills/competency

  • LinkedIn Ads
  • B2B Marketing
  • Lead Generation
  • Campaign Management
  • Audience Targeting
  • Performance Optimization
  • Data Analysis
  • GDPR Compliance
  • Technical Setup
  • Reporting

How to Get Hired at Twine

🎯 Tips for Getting Hired

  • Research Twine's culture: Understand their mission and market positioning.
  • Customize your resume: Highlight LinkedIn Ads and B2B expertise.
  • Showcase measurable results: Focus on lead generation performance.
  • Prepare technical examples: Demonstrate campaign setup achievements.

📝 Interview Preparation Advice

Technical Preparation

Review LinkedIn Ads dashboard functionalities.
Study audience segmentation strategies.
Analyze key performance metrics data.
Refresh GDPR and compliance guidelines.

Behavioral Questions

Describe a challenging campaign setup experience.
Explain your approach to tight deadlines.
Discuss problem-solving in campaign optimizations.
Share a successful report outcome story.