Freelance Marketing Consultant
Twine
Job Overview
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
About the Freelance Marketing Consultant Role at Twine
A licensed psychotherapist based in Limassol, Cyprus, is seeking a Freelance Marketing Consultant to support the growth of their private therapy practice. This role is crucial for increasing qualified therapy inquiries and enhancing online visibility. The consultant will focus on improving Google search presence, optimizing local search, and providing foundational SEO guidance. A key aspect of the role involves developing and implementing a tailored social media and content strategy for platforms like Instagram and Facebook, ensuring all messaging is sensitive and compliant with mental health service regulations.
The ideal candidate will demonstrate strong independence, clear communication skills, and the ability to deliver a comprehensive marketing plan specifically designed for the psychotherapy sector. This remote position has a preference for candidates located in the EU, UK, Cyprus, or Greece. The initial engagement is for 1–3 months, with potential for extension based on demonstrated results.
Deliverables
- Develop a comprehensive marketing plan tailored to psychotherapy and mental health services.
- Audit and optimize Google business listing for improved local search visibility.
- Provide actionable SEO recommendations for the practice’s website and online presence.
- Define and implement a compliant, ethical social media and content strategy for Instagram and Facebook.
- Advise on messaging and content that resonates with individuals seeking therapy.
- Monitor campaign performance and provide regular progress updates.
Requirements
- Proven experience in marketing for healthcare, professional services, or similar regulated sectors.
- Strong understanding of local SEO, Google My Business, and digital marketing best practices.
- Demonstrated ability to create and execute social media strategies for service-based businesses.
- Excellent written and verbal communication skills.
- Ability to work independently and deliver results within agreed timelines.
- Familiarity with ethical considerations and compliance in mental health marketing.
- Based in or able to work with clients in the EU, UK, Cyprus, or Greece.
- Availability for a 1–3 month project, with potential for ongoing collaboration.
Key skills/competency
- Marketing Strategy
- Local SEO
- Google My Business
- Social Media Marketing
- Content Strategy
- Digital Marketing
- Healthcare Marketing
- Compliance
- Communication
- Project Management
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their freelance-first ethos.
- Tailor your resume: Customize your resume to highlight experience in healthcare or regulated industries, showcasing specific results in SEO, social media, and content strategy for similar service-based businesses.
- Showcase relevant projects: Prepare a portfolio or case studies demonstrating your expertise in local SEO, Google My Business, and ethical marketing for mental health or professional services.
- Emphasize communication and independence: During interviews, highlight your ability to work autonomously, manage projects, and communicate clearly, crucial for this remote freelance Marketing Consultant role.
- Understand the client's needs: Be prepared to discuss specific strategies for increasing therapy inquiries and compliant marketing tailored to the sensitivities of mental health services.
Frequently Asked Questions
Find answers to common questions about this job opportunity
Explore similar opportunities that match your background