Freelance Marketing Consultant
Twine
Job Overview
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Job Description
Overview
A licensed psychotherapist based in Limassol, Cyprus, is seeking a Freelance Marketing Consultant to support the growth of a private therapy practice. This role is pivotal in increasing qualified therapy inquiries, enhancing Google visibility through accurate business listings and local search optimization, and providing foundational SEO guidance. The consultant will also be responsible for developing and implementing a tailored social media and content strategy for platforms such as Instagram and Facebook, ensuring all messaging adheres to the sensitivities and compliance requirements of mental health services. The ideal candidate will demonstrate independence, clear communication, and the ability to deliver a marketing plan specifically suited to the psychotherapy sector. This is a remote position, with a preference for consultants located in the EU, UK, Cyprus, or Greece. The initial engagement is for 1–3 months, with potential for extension based on performance.
Deliverables
- Develop a comprehensive marketing plan tailored to psychotherapy and mental health services.
- Audit and optimize Google business listing for improved local search visibility.
- Provide actionable SEO recommendations for the practice’s website and online presence.
- Define and implement a compliant, ethical social media and content strategy for Instagram and Facebook.
- Advise on messaging and content that resonates with individuals seeking therapy.
- Monitor campaign performance and provide regular progress updates.
Requirements
- Proven experience in marketing for healthcare, professional services, or similar regulated sectors.
- Strong understanding of local SEO, Google My Business, and digital marketing best practices.
- Demonstrated ability to create and execute social media strategies for service-based businesses.
- Excellent written and verbal communication skills.
- Ability to work independently and deliver results within agreed timelines.
- Familiarity with ethical considerations and compliance in mental health marketing.
- Based in or able to work with clients in the EU, UK, Cyprus, or Greece.
- Availability for a 1–3 month project, with potential for ongoing collaboration.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Digital Marketing
- Local SEO
- Google My Business
- Social Media Strategy
- Content Marketing
- Healthcare Marketing
- Compliance
- Campaign Management
- Communication Skills
- Performance Monitoring
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your Freelance Marketing Consultant resume to highlight experience in healthcare marketing, SEO, and social media for regulated industries, matching keywords from the job description.
- Showcase your portfolio: Provide concrete examples of successful marketing campaigns, especially those for professional services or mental health practices, demonstrating measurable results.
- Prepare for client-focused interviews: Be ready to discuss how you'd develop a marketing plan for a psychotherapy practice, addressing ethical considerations and compliance.
- Highlight remote work proficiency: Emphasize your ability to work independently, communicate effectively, and manage projects remotely within agreed timelines.
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