Freelance LinkedIn Ads Specialist
@ Twine

Hybrid
$15,000
Hybrid
Contractor
Posted 22 days ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXXXXX******* @twine.com
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Job Details

Freelance LinkedIn Ads Specialist

This role focuses on the technical setup, optimization, and management of LinkedIn Ads campaigns for B2B lead generation at Twine.

You will configure Campaign Manager from start to finish ensuring that campaign objectives, budgets, targeting strategies, and tracking mechanisms are all correctly implemented to maximize lead quality and minimize cost per lead.

Responsibilities

  • Build and structure Lead Gen, Document Ads, and Single Image Ads campaigns.
  • Set up custom audiences and deploy the LinkedIn Insight Tag.
  • Perform integrity checks for all campaigns, forms, and landing pages.
  • Track performance with key metrics such as CTR, CPL, and conversion rates.
  • Deliver comprehensive reports with actionable recommendations for improvement.

Requirements

  • Experience in managing LinkedIn Ads for B2B campaigns in sectors like banking, energy, or real estate.
  • Strong understanding of LinkedIn Campaign Manager and campaign optimization best practices.
  • Knowledge of key performance metrics and GDPR compliance standards.
  • Ability to provide references for previous LinkedIn B2B campaign work.
  • Availability for a short-term contract (1–2 weeks) with potential for extension.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Key skills/competency

  • LinkedIn Ads
  • B2B
  • Campaign Setup
  • Optimization
  • Audience Targeting
  • Performance Tracking
  • Reporting
  • GDPR
  • Insight Tag
  • Lead Generation
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How to Get Hired at Twine

🎯 Tips for Getting Hired

  • Customize your resume: Highlight LinkedIn Ads and B2B experience.
  • Emphasize technical skills: Detail Campaign Manager expertise.
  • Prepare campaign results: Quantify performance metrics.
  • Research Twine: Understand their freelance-first culture.

📝 Interview Preparation Advice

Technical Preparation

Review LinkedIn Campaign Manager documentation
Study audience segmentation techniques
Analyze key performance metrics
Ensure GDPR compliance knowledge

Behavioral Questions

Describe a successful campaign experience.
Explain your problem-solving approach.
Detail time management in tight deadlines.
Discuss collaboration with diverse teams.

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