Freelance Growth Marketing Specialist
Twine
Job Overview
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Job Description
About the Freelance Growth Marketing Specialist Role at Twine
This freelance role at Twine is centered on driving user acquisition and optimizing conversion rates for a subscription-based streaming service. The service targets international audiences, requiring a candidate with a keen understanding of diverse market dynamics. You will be responsible for analyzing the entire customer journey, from initial paid ad campaigns through free trial activation and subsequent paid subscription conversion. The primary objective is to identify friction points, recommend actionable improvements, and implement a data-driven testing strategy to significantly increase trial activations and paid subscriber conversions. The ideal candidate will possess a proven track record in SaaS or streaming platforms and a deep understanding of growth marketing principles.
Key Deliverables
- Comprehensive audit of the acquisition and conversion funnel, including ad messaging, landing pages, signup flow, onboarding, and pricing presentation.
- Data-driven recommendations for improving conversion rates at each stage of the funnel.
- Development of a prioritized testing roadmap for A/B and multivariate experiments.
- Clear reporting on findings, insights, and measurable impact of implemented changes.
- Collaboration with internal teams to ensure recommendations are actionable and aligned with business goals.
Required Skills and Experience
- Demonstrated experience in growth marketing for SaaS, subscription, or streaming platforms.
- Strong analytical skills with expertise in funnel analysis, conversion rate optimization, and user journey mapping.
- Proficiency with analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and A/B testing platforms.
- Ability to synthesize data into actionable insights and communicate findings clearly.
- Familiarity with paid acquisition channels (search, social, display) and landing page optimization.
- Excellent communication and presentation skills.
- Self-starter with a results-oriented mindset.
- Availability for project-based work with potential for ongoing collaboration.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Growth Marketing
- User Acquisition
- Conversion Rate Optimization
- Funnel Analysis
- SaaS Marketing
- Streaming Platform Marketing
- A/B Testing
- Data Analytics
- User Journey Mapping
- Paid Acquisition
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your freelance growth marketing resume to highlight SaaS, streaming, and conversion optimization experience, using keywords from the job description.
- Showcase your portfolio: Provide concrete examples of successful growth marketing initiatives, A/B tests, and ROI from past projects.
- Prepare for data-driven discussions: Be ready to discuss specific funnel analyses, optimization strategies, and your proficiency with analytics and testing tools during interviews.
- Emphasize freelance fit: Highlight your self-starter mindset, project management skills, and ability to collaborate remotely effectively with Twine's distributed teams.
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