Freelance Growth Marketer
Twine
Job Overview
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Job Description
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
The Role: Freelance Growth Marketer
This Freelance Growth Marketer role focuses on driving user acquisition and optimizing conversion rates for a subscription-based streaming service, specifically targeting international audiences. The successful candidate will conduct a comprehensive analysis of the entire customer journey, spanning from initial paid ad campaigns through free trial activation and ultimately to paid subscription conversion. The primary objective is to pinpoint friction points within this journey, propose actionable improvements, and rigorously implement a data-driven testing strategy to significantly boost trial activations and paid subscriber conversions. The ideal candidate will possess a proven track record in SaaS or streaming platforms and a deep understanding of core growth marketing principles.
Key Deliverables
- Comprehensive audit of the acquisition and conversion funnel, including ad messaging, landing pages, signup flow, onboarding, and pricing presentation.
- Data-driven recommendations for improving conversion rates at each stage of the funnel.
- Development of a prioritized testing roadmap for A/B and multivariate experiments.
- Clear reporting on findings, insights, and the measurable impact of implemented changes.
- Collaboration with internal teams to ensure recommendations are actionable and aligned with business goals.
Required Skills and Experience
- Demonstrated experience in growth marketing for SaaS, subscription, or streaming platforms.
- Strong analytical skills with expertise in funnel analysis, conversion rate optimization, and user journey mapping.
- Proficiency with analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and A/B testing platforms.
- Ability to synthesize data into actionable insights and communicate findings clearly.
- Familiarity with paid acquisition channels (search, social, display) and landing page optimization.
- Excellent communication and presentation skills.
- Self-starter with a results-oriented mindset.
- Availability for project-based work with potential for ongoing collaboration.
Key skills/competency
- Growth Marketing
- User Acquisition
- Conversion Rate Optimization (CRO)
- Funnel Analysis
- A/B Testing
- SaaS Marketing
- Subscription Marketing
- Data Analytics
- Paid Media
- Landing Page Optimization
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume for Growth Marketing: Highlight your experience in SaaS, subscription, and CRO, aligning with Twine's needs.
- Showcase data-driven results: Prepare examples of how you've boosted trial activations and paid conversions with metrics.
- Master the technical interview: Be ready to discuss funnel analysis, A/B testing, and analytics tools proficiency.
- Emphasize freelance collaboration: Demonstrate your ability to integrate with remote teams and deliver project-based outcomes.
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