Digital Marketing Specialist
@ Twine

Hybrid
$75,000
Hybrid
Contractor
Posted 4 days ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX***** @twine.com
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Job Details

Digital Marketing Specialist

This role focuses on leveraging a high-traffic YouTube Shorts channel to drive consistent ebook sales. The candidate will develop and execute a content-to-conversion strategy, optimize content, refine calls-to-action, and analyze performance metrics to maximize conversions while maintaining an authentic approach.

Deliverables

  • Develop and implement a YouTube Shorts marketing strategy for ebook sales
  • Optimize video content to enhance engagement and conversion rates
  • Create or refine calls-to-action and bio links
  • Analyze channel and campaign metrics for actionable insights
  • Collaborate on ad copy, video hooks, and psychological triggers
  • Test new approaches for content-to-conversion optimization

Requirements

  • Proven experience in digital marketing with YouTube Shorts or TikTok
  • Demonstrated success in selling digital products or ebooks online
  • Strong grasp on short-form video content and audience engagement
  • Ability to analyze data and adjust strategies accordingly
  • Excellent communication and collaboration skills
  • Creative, results-driven thinker
  • Familiarity with optimizing calls-to-action and bio links
  • Experience with performance or commission based marketing is a plus

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Key skills/competency

  • YouTube
  • Digital Marketing
  • Conversion Optimization
  • Ebook Sales
  • Content Strategy
  • Performance Metrics
  • Analytics
  • Ad Copy
  • Engagement
  • Collaboration
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How to Get Hired at Twine

🎯 Tips for Getting Hired

  • Customize your resume: Tailor experience to digital marketing roles.
  • Research Twine's culture: Study their mission and freelancer success stories.
  • Highlight performance metrics: Quantify previous digital marketing achievements.
  • Prepare for interviews: Practice discussing conversion strategies and analytics.

📝 Interview Preparation Advice

Technical Preparation

Review YouTube Shorts analytics tools.
Study digital content optimization techniques.
Analyze online conversion case studies.
Practice using performance metric software.

Behavioral Questions

Describe navigating rapid content changes.
Explain a successful campaign collaboration.
Tell about overcoming conversion challenges.
Share experience with data-driven adjustments.

Frequently Asked Questions