Digital Marketing Specialist – Freelance Project
@ Twine

Hybrid
$80,000
Hybrid
Contractor
Posted 4 days ago

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XXXXXXXXX XXXXXXXXXXX XXXXXXXXX****** @twine.com
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Job Details

About the Role

The Digital Marketing Specialist – Freelance Project at Twine focuses on leveraging a high-traffic YouTube Shorts channel to drive consistent ebook sales. You will develop and execute a content-to-conversion strategy, optimizing short-form video content, refining calls-to-action, and analyzing performance metrics to maximize conversions in an authentic and non-intrusive way.

Key Responsibilities

  • Develop and implement a YouTube Shorts marketing strategy for ebook sales.
  • Optimize video content to increase engagement and conversion.
  • Create or refine calls-to-action and bio links for traffic.
  • Analyze channel and campaign metrics for actionable insights.
  • Collaborate on ad copy, video hooks, and psychological triggers.
  • Test new approaches for content-to-conversion optimization.

Requirements

  • Proven experience in digital marketing, especially YouTube Shorts or TikTok.
  • Demonstrated success in selling digital products or ebooks online.
  • Strong grasp of short-form video content and audience engagement strategies.
  • Ability to analyze data and adjust strategies accordingly.
  • Excellent communication and collaboration skills.
  • Creativity with a results-driven mindset.
  • Experience in optimizing calls-to-action and bio links.
  • Performance-based or commission-based marketing experience is a plus.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Key skills/competency

  • YouTube Shorts
  • Digital Marketing
  • Ebook Sales
  • Content Strategy
  • Conversion Optimization
  • Call-to-Action
  • Data Analysis
  • Ad Copy
  • Audience Engagement
  • Performance Metrics
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How to Get Hired at Twine

🎯 Tips for Getting Hired

  • Tailor your resume: Highlight digital marketing and video optimization skills.
  • Showcase results: Provide metrics on past digital campaigns.
  • Emphasize creativity: Detail innovative content strategies used.
  • Prepare for interviews: Practice discussing conversion optimization techniques.

📝 Interview Preparation Advice

Technical Preparation

Review YouTube analytics tools.
Practice editing short videos.
Analyze past campaign data.
Familiarize with CTA optimization.

Behavioral Questions

Describe a challenging campaign objective.
Explain teamwork in past projects.
Share conflict resolution experience.
Detail learning from campaign failures.

Frequently Asked Questions