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Digital Marketing Specialist – Freelance Project

Twine

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Original Job Summary

About the Role

The Digital Marketing Specialist – Freelance Project focuses on leveraging a high-traffic YouTube Shorts channel to drive consistent ebook sales. The role involves developing and executing a content-to-conversion strategy to transform short-form video engagement into digital product purchases.

Deliverables

  • Develop and implement a tailored YouTube Shorts marketing strategy.
  • Optimize short-form video content to boost engagement and conversions.
  • Create and refine calls-to-action and bio links.
  • Analyze channel and campaign metrics and provide actionable insights.
  • Collaborate on ad copy, hooks, and psychological triggers.
  • Test new approaches for content-to-conversion optimization.

Requirements

  • Proven digital marketing experience, especially in YouTube Shorts or TikTok.
  • Success in selling digital products or ebooks online.
  • Strong grasp of short-form video content and engagement strategies.
  • Ability to analyze data and adjust strategies accordingly.
  • Excellent communication and collaboration skills.
  • Creative mindset with focus on results.
  • Familiarity with optimizing calls-to-action and bio links.
  • Experience with performance-based or commission-based marketing is a plus.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies requiring creative and tech expertise. Trusted by Fortune 500 companies and innovative startups, Twine helps businesses scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Key skills/competency

  • Digital Marketing
  • YouTube Shorts
  • Content Strategy
  • Conversion Optimization
  • Data Analysis
  • Ad Copywriting
  • Engagement Tactics
  • Video Marketing
  • CTA Optimization
  • Performance Metrics

How to Get Hired at Twine

🎯 Tips for Getting Hired

  • Customize Resume: Highlight digital marketing and video expertise.
  • Showcase Results: Include performance metrics in projects.
  • Study Twine: Research culture and client testimonials.
  • Prepare Examples: Demonstrate creative ad copy and engagement tactics.

📝 Interview Preparation Advice

Technical Preparation

Review YouTube Shorts analytics tools.
Practice optimizing video CTAs.
Analyze digital conversion case studies.
Update skills on ad performance metrics.

Behavioral Questions

Describe handling rapid campaign changes.
Explain creative problem-solving in marketing.
Demonstrate teamwork in digital projects.
Share conflict resolution experiences with clients.