Digital Marketing Specialist
Twine
Job Overview
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Job Description
About the Role: Digital Marketing Specialist
This freelance Digital Marketing Specialist role at Twine involves promoting a high-impact crowdfunding campaign. The campaign focuses on supporting women’s rights in the workplace and addressing the misuse of public funds within the NHS. The successful candidate will be responsible for driving targeted traffic to the campaign page, increasing donation conversions, and raising public awareness of the campaign’s objectives. This position requires strategic planning and execution of digital marketing initiatives to achieve ambitious fundraising goals within a defined timeframe.
As a Digital Marketing Specialist, you will play a crucial role in bringing critical social issues to the forefront and mobilizing support through effective digital strategies.
Deliverables
- Develop and implement a digital marketing strategy to maximize campaign reach and engagement.
- Plan, create, and schedule compelling social media content across relevant platforms.
- Drive consistent, high-quality traffic to the campaign page to increase conversions to donations.
- Identify and engage with influencers and online communities aligned with the campaign’s mission.
- Monitor campaign performance, analyze data, and adjust tactics to optimize results.
- Collaborate on additional objectives as the project evolves.
Requirements
- Proven experience in digital marketing, particularly for crowdfunding or fundraising campaigns.
- Strong understanding of social media platforms, content planning, and audience engagement.
- Demonstrated ability to drive online traffic and increase conversions.
- Excellent written communication and campaign storytelling skills.
- Experience with influencer outreach and partnership development.
- Analytical mindset with proficiency in campaign performance tracking tools.
- Ability to work independently, manage deadlines, and adapt to evolving project needs.
- Familiarity with issues related to women’s rights, workplace equality, or public sector advocacy is a plus.
- Availability for immediate start and commitment through the campaign’s fundraising period.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Digital Marketing Strategy
- Crowdfunding Campaigns
- Social Media Management
- Content Creation
- Traffic Generation
- Conversion Rate Optimization
- Influencer Marketing
- Campaign Analytics
- Storytelling
- Public Advocacy
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your CV to highlight digital marketing, crowdfunding, and social impact experience relevant to Twine's needs.
- Showcase campaign success: Prepare a portfolio demonstrating measurable results from past fundraising or advocacy campaigns.
- Master the interview: Practice articulating your strategic approach to digital marketing and your passion for social causes.
- Network effectively: Connect with Twine's current or past freelancers and employees on LinkedIn for insights.
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