Digital Marketing Specialist
@ Twine

Hybrid
$70,000
Hybrid
Contractor
Posted 4 days ago

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Email Hiring Manager

XXXXXXXXX XXXXXXXXXXX XXXXXXX****** @twine.com
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Job Details

About the Role

This Digital Marketing Specialist role focuses on leveraging a high-traffic YouTube Shorts channel to drive consistent ebook sales. The candidate will develop and execute a content-to-conversion strategy that transforms short-form video engagement into digital product purchases.

Key Responsibilities

  • Develop and implement a marketing strategy tailored to YouTube Shorts for ebook sales
  • Optimize short-form video content to increase viewer engagement and conversion rates
  • Create or refine calls-to-action and bio links to drive traffic to the ebook sales page
  • Analyze channel and campaign metrics and provide actionable insights
  • Collaborate on ad copy, video hooks, and psychological triggers to improve conversion
  • Test new approaches for content-to-conversion optimization

Requirements

  • Proven experience in digital marketing with focus on YouTube Shorts or TikTok
  • Proven success in selling digital products or ebooks online
  • Strong understanding of short-form video content and audience engagement
  • Ability to analyze data and adjust strategies based on performance metrics
  • Excellent communication and collaboration skills
  • Creative thinker with a results-driven mindset
  • Familiarity with optimizing calls-to-action and bio links for conversions
  • Experience with performance-based or commission-based marketing is a plus

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses in an AI-driven, freelance-first world.

Key skills/competency

YouTube, Digital Marketing, Conversion, Strategy, Engagement, Analytics, Content, Optimization, Ad Copy, Collaboration

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How to Get Hired at Twine

🎯 Tips for Getting Hired

  • Customize your resume: Tailor your experience to digital marketing strategies.
  • Highlight relevant experience: Emphasize YouTube and digital sales expertise.
  • Optimize your application: Use keywords from the job description.
  • Prepare for interviews: Research Twine and its freelance culture.

📝 Interview Preparation Advice

Technical Preparation

Review YouTube analytics tools.
Practice optimizing video content.
Study conversion rate optimization techniques.
Analyze digital marketing case studies.

Behavioral Questions

Describe your teamwork experience.
Share problem-solving examples.
Explain adapting to feedback instances.
Discuss past campaign collaboration challenges.

Frequently Asked Questions