Digital Marketing Paid Media Healthcare @ Twine
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About the Role
The Digital Marketing Paid Media Healthcare role at Twine is ideal for a results-driven professional with a passion for healthcare and wellness. In this role, you will plan, execute, and optimize paid media campaigns across platforms such as Google, Meta (Facebook/Instagram), TikTok, and Reddit. This position is remote on a contract-to-hire basis with potential to transition from part-time to full-time as the brand grows.
Key Responsibilities
- Develop, launch, and manage paid media campaigns.
- Monitor and optimize campaign performance to maximize ROI and lead generation.
- Analyze data, prepare performance reports, and present actionable insights.
- Collaborate with creative teams to produce compelling ad content and landing pages.
- Ensure compliance with healthcare advertising standards and regulations.
- Contribute to overall marketing strategy including organic and social media initiatives.
- Support growth into a leadership role as the company scales.
Requirements
- 2–4+ years of paid media management experience, preferably in healthcare, medspa, or telehealth.
- Proficiency with Google Ads, Meta Ads Manager, TikTok Ads, and Reddit Ads.
- Strong analytical skills and experience with campaign tracking, reporting, and ROI analysis.
- Creative problem-solving abilities and a data-driven mindset.
- Familiarity with healthcare advertising compliance and best practices.
- Excellent communication and collaboration skills.
- Ability to work independently in a remote, fast-paced startup environment.
- Willingness to grow into a leadership role as the company scales.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
Digital Marketing, Paid Media, Healthcare, Google Ads, Meta Ads, TikTok Ads, Reddit Ads, Analytics, ROI, Compliance
How to Get Hired at Twine
🎯 Tips for Getting Hired
- Customize your resume: Highlight digital marketing and healthcare experience.
- Research Twine: Understand their mission, values, and success stories.
- Emphasize skills: Showcase expertise in Google, Meta, TikTok, Reddit ads.
- Prepare data examples: Bring campaign performance insights and reports.