Content Creator, Social Media

Content Creator, Social Media at Twine

This role is ideal for a tech-savvy collaborator passionate about sharing impactful content across digital platforms. You will work with a retired professional who has an extensive archive of published articles and video materials, aiming to modernize and distribute this work widely on platforms such as LinkedIn, Substack, and Instagram. The focus is on maximizing reach and maintaining a high standard of professionalism, with no commercial objectives. You will be responsible for updating and reformatting archival articles, editing raw video footage, and ensuring all content is visually engaging and optimized for each platform. The position requires a keen eye for detail, strong editorial judgment, and the ability to manage a consistent publishing workflow using provided assets and creative direction.

Deliverables

• Edit and modernize previously published articles for clarity, pacing, and style suitable for social media audiences.
• Polish and assemble raw video footage into professional, platform-ready content.
• Design visually appealing graphics and video assets using Canva and Synthesia.
• Write and optimize SEO-friendly descriptions for all posts.
• Schedule and manage content publishing across LinkedIn, Substack, and Instagram.
• Ensure all published materials maintain a consistent, professional look and adhere to quality standards.
• Collaborate effectively across India and San Francisco time zones.

Requirements

• Proficiency in video editing and graphic design, with hands-on experience using Canva and familiarity with AI video tools such as Synthesia.
• Excellent written English skills, with the ability to adapt tone and pacing for digital audiences.
• Experience in social media content scheduling and workflow management.
• Strong attention to detail and commitment to quality control, especially in video production.
• Ability to follow creative direction and work independently with provided assets.
• Reliable internet connection and availability for collaboration during overlapping India–San Francisco hours.

Key skills/competency

• Content Creation
• Social Media Management
• Video Editing
• Graphic Design
• SEO Optimization
• Canva
• Synthesia
• Digital Publishing
• Workflow Management
• Editorial Judgment