Content Creator, Meta Ads
Twine
Job Overview
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Job Description
About the Content Creator, Meta Ads Role at Twine
This Content Creator, Meta Ads role involves producing authentic and engaging user-generated content specifically for Meta Ads campaigns, targeting Overlanders and Bush Enthusiasts. The ideal candidate will have a natural South African accent to ensure the messaging resonates with the local audience. The position is remote and initially project-based, with the possibility of future collaborations depending on campaign success and content quality. The content should reflect a genuine passion for outdoor adventure and bush gear, appealing to a community that values authenticity and expertise in the field.
Deliverables
- Create short-form video and/or photo content tailored for Meta Ads, highlighting premium bush gear.
- Develop scripts or talking points that emphasize the benefits and unique features of the products.
- Ensure all content is relatable, engaging, and maintains a high standard of authenticity.
- Collaborate with the project lead to align messaging with campaign objectives.
- Deliver final content assets within the agreed timeline and format specifications.
Requirements
- Demonstrated experience creating UGC or social media content, preferably for outdoor or lifestyle brands.
- Native or fluent South African accent is essential for audience relatability.
- Strong understanding of Meta Ads content formats and best practices.
- Ability to work independently and deliver high-quality content on a tight schedule.
- Access to necessary equipment for filming and editing (smartphone or camera, basic editing tools).
- Passion for outdoor adventure, bush gear, or related communities is highly desirable.
- Availability for a short-term project with potential for future work.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Content Creation
- Meta Ads Strategy
- User-Generated Content (UGC)
- Video Production
- Scriptwriting
- Social Media Marketing
- Authenticity
- Campaign Alignment
- Project Management
- Outdoor Lifestyle Niche
How to Get Hired at Twine
- Research Twine's mission: Study their vision for empowering creators in an AI-driven, freelance-first world.
- Showcase a specialized portfolio: Present UGC examples, especially for outdoor or lifestyle brands, demonstrating Meta Ads content expertise.
- Highlight South African authenticity: Clearly articulate your native accent and cultural connection to the target audience.
- Demonstrate project delivery: Provide concrete examples of high-quality content produced efficiently under deadlines.
- Emphasize niche passion: Detail your genuine enthusiasm for outdoor adventure, bush gear, and relevant communities.
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