Brand Designer
Twine
Job Overview
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Job Description
Brand Designer at Twine
Club Cali is seeking a talented Brand Designer to craft a distinctive brand identity for a premium ghost kitchen and catering service inspired by California deli culture. This exciting project centers on developing a retro-modern, California-cool aesthetic that is both fresh and artisanal, while conveying reliability and creativity.
The brand identity will be applied across compostable packaging, delivery vehicles, and digital platforms. The target audience includes film production crews and local professionals who value both quality and originality. The ideal designer will have a strong command of typography and a keen eye for visual storytelling, able to translate the soul of California’s iconic delis into a cohesive, memorable brand presence.
Deliverables
- Design a primary logo featuring the slogan "Sandwiches for Friends".
- Create a simplified, stamp-style mark suitable for stickers and social media.
- Develop a cohesive typographic system reflecting a retro-modern, California-inspired aesthetic.
- Provide brand assets optimized for use on compostable packaging, delivery vehicles, and digital platforms.
- Deliver final files in multiple formats for print and digital use.
Requirements
- Proven experience in brand identity design, preferably for food, hospitality, or lifestyle brands.
- Strong portfolio demonstrating expertise in logo design, typography, and visual systems.
- Ability to interpret and translate brand values into compelling visual concepts.
- Familiarity with retro and modern design trends, especially those inspired by California culture.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or equivalent design tools.
- Excellent communication skills and ability to incorporate feedback.
- Availability for project-based work with potential for future collaboration.
- Based in or familiar with Wellington, New Zealand, is a plus but not required.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Brand Identity Design
- Logo Design
- Typography
- Visual Storytelling
- Adobe Creative Suite
- Graphic Design
- Packaging Design
- Digital Design
- Brand Strategy
- Retro-Modern Aesthetic
How to Get Hired at Twine
- Research Twine's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your portfolio: Showcase strong brand identity and typography work, especially food/lifestyle.
- Highlight relevant experience: Emphasize projects with retro-modern or California-inspired aesthetics.
- Craft a compelling application: Clearly articulate your skills in visual storytelling and Adobe Creative Suite.
- Prepare for a creative interview: Be ready to discuss your design process and interpret brand values.
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