Brand Designer
Twine
Job Overview
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Job Description
About the Brand Designer Role at Twine
Twine is seeking a talented Brand Designer to craft a distinctive identity for Club Cali, a premium ghost kitchen and catering service. This remote project focuses on developing a retro-modern, California-cool aesthetic that is fresh, artisanal, and conveys both reliability and creativity. The ideal designer will have a strong command of typography and a keen eye for visual storytelling, translating the essence of California’s iconic delis into a cohesive, memorable brand presence.
The brand identity will be applied across compostable packaging, delivery vehicles, and digital platforms. The target audience includes film production crews and local professionals who value quality and originality in their food services.
Key Deliverables
- Design a primary logo featuring the slogan "Sandwiches for Friends".
- Create a simplified, stamp-style mark suitable for stickers and social media.
- Develop a cohesive typographic system reflecting a retro-modern, California-inspired aesthetic.
- Provide brand assets optimized for use on compostable packaging, delivery vehicles, and digital platforms.
- Deliver final files in multiple formats for both print and digital use.
Requirements
- Proven experience in brand identity design, with a preference for food, hospitality, or lifestyle brands.
- Strong portfolio demonstrating expertise in logo design, typography, and visual systems.
- Ability to interpret and translate brand values into compelling visual concepts.
- Familiarity with retro and modern design trends, especially those inspired by California culture.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or equivalent design tools.
- Excellent communication skills and the ability to effectively incorporate feedback.
- Availability for project-based work with the potential for future collaboration.
- Being based in or familiar with Wellington, New Zealand, is a plus but not required.
About Twine
Twine is a leading freelance marketplace that connects top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Brand Identity Design
- Logo Design
- Typography
- Visual Systems
- Adobe Creative Suite
- Concept Development
- Retro Design
- California Culture
- Packaging Design
- Digital Asset Creation
How to Get Hired at Twine
- Research Twine's mission: Understand their commitment to empowering creators in a freelance-first world to align your application.
- Showcase relevant portfolio: Emphasize your brand identity work, especially in food or lifestyle, directly addressing Club Cali's needs.
- Tailor your resume: Customize your experience and skills to highlight expertise in retro-modern design and Adobe Creative Suite.
- Prepare for client-focused interviews: Demonstrate strong communication and a keen ability to translate brand values into compelling visuals.
- Highlight California design familiarity: If applicable, showcase any experience or passion for California-inspired aesthetics during discussions.
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