Brand Designer

Brand Designer at Twine

This role offers an exciting opportunity to shape the visual identity of a new Spanish gourmet food brand entering the Japanese market. The focus is on developing a premium yet accessible brand presence, starting with Iberian jamón and expanding to a broader range of gourmet products. The ideal Brand Designer will blend Spanish authenticity with design sensibilities that resonate with Japanese consumers, ensuring the brand stands out on shelves and as a gift option. You will be responsible for the full spectrum of brand and packaging design, from concept to execution, playing a pivotal role in the brand’s market introduction and growth.

Deliverables

• Develop a comprehensive brand concept and visual identity tailored to the Japanese market.
• Design a distinctive logo that reflects Spanish heritage and appeals to local consumers.
• Create packaging designs for food products, including primary and secondary packaging.
• Design gift-ready packaging formats suitable for retail and e-commerce.
• Prepare print-ready files and collaborate with suppliers to ensure production quality.
• Present design concepts and iterate based on feedback.

Requirements

• Proven experience in brand and packaging design, preferably within the food or consumer goods sector.
• Strong portfolio demonstrating expertise in creating visual identities and packaging for international markets.
• Deep understanding of both Spanish and Japanese design aesthetics and cultural nuances.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Ability to deliver high-quality, print-ready artwork and manage the production process.
• Excellent communication skills and ability to present ideas clearly.
• Availability for remote collaboration and timely delivery of project milestones.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Key skills/competency

• Brand Identity
• Packaging Design
• Visual Design
• Adobe Creative Suite
• Cultural Nuances
• Print Production
• Logo Design
• Market Entry Strategy
• Concept Development
• Client Communication