Brand Designer, Freelance
Twine
Job Overview
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Job Description
Brand Designer, Freelance at Twine
This role offers an exciting opportunity to shape the visual identity for a new spirits-focused project, 'Our Spirit World.' The successful candidate will develop a cohesive brand identity to be used across a variety of platforms, including broadcast documentary titles, website, book cover, app, podcast, social media, and packaging. The project is in its early stages, providing creative freedom to establish a distinctive and memorable brand presence for a startup in the distillery and spirits sector.
Deliverables
- Develop a comprehensive brand identity system adaptable for multiple platforms (broadcast, digital, print, packaging)
- Design key visual assets, including logo, color palette, typography, and brand guidelines
- Create mockups for documentary titles, website, book cover, app interface, podcast artwork, and social media profiles
- Ensure brand consistency across all deliverables and touchpoints
- Collaborate with stakeholders to refine concepts and incorporate feedback
- Prepare final files for production and digital use
Requirements
- Proven experience in brand identity design, preferably for startups or consumer products
- Strong portfolio demonstrating multi-platform branding work
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma or similar tools
- Ability to translate brand values into compelling visual concepts
- Excellent communication and presentation skills
- Experience working with limited budgets and delivering high-quality results
- Knowledge of the spirits, beverage, or hospitality sector is a plus
- Availability for project-based work with potential for future collaboration
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Key skills/competency
- Brand Identity Design
- Visual Identity
- Adobe Creative Suite
- Figma
- Multi-platform Branding
- Graphic Design
- Concept Development
- Typography
- Color Palette
- Packaging Design
- Brand Guidelines
How to Get Hired at Twine
- Research Twine's culture and mission: Understand Twine's dedication to empowering creators and businesses in a freelance-first world.
- Tailor your portfolio and resume: Customize your portfolio to highlight brand identity projects, especially for startups or consumer products, and multi-platform branding work for the Brand Designer, Freelance role.
- Showcase relevant skills and experience: Emphasize proficiency in Adobe Creative Suite, Figma, and experience translating brand values into compelling visual concepts.
- Prepare for a project-focused discussion: Be ready to discuss your process for developing brand identities, handling client feedback, and managing budgets effectively.
- Highlight your understanding of the spirits sector: If applicable, showcase any experience or interest in the beverage or hospitality industry to demonstrate fit for 'Our Spirit World.'
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