Brand Designer
Twine
Job Overview
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Job Description
About the Role: Brand Designer
Twine is seeking a talented Brand Designer to craft a distinctive brand identity for Club Cali, a premium ghost kitchen and catering service. This exciting project focuses on developing a retro-modern, California-cool aesthetic that is fresh, artisanal, and conveys both reliability and creativity. The brand identity will be crucial for Club Cali, targeting film production crews and local professionals who value quality and originality, with applications spanning compostable packaging, delivery vehicles, and digital platforms. The ideal candidate will possess a strong command of typography and a keen eye for visual storytelling, capable of translating the essence of California’s iconic delis into a cohesive and memorable brand presence.
Deliverables
- Design a primary logo featuring the slogan "Sandwiches for Friends"
- Create a simplified, stamp-style mark suitable for stickers and social media
- Develop a cohesive typographic system reflecting a retro-modern, California-inspired aesthetic
- Provide brand assets optimized for use on compostable packaging, delivery vehicles, and digital platforms
- Deliver final files in multiple formats for print and digital use
Requirements
- Proven experience in brand identity design, preferably for food, hospitality, or lifestyle brands
- Strong portfolio demonstrating expertise in logo design, typography, and visual systems
- Ability to interpret and translate brand values into compelling visual concepts
- Familiarity with retro and modern design trends, especially those inspired by California culture
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or equivalent design tools
- Excellent communication skills and ability to incorporate feedback
- Availability for project-based work with potential for future collaboration
- Based in or familiar with Wellington, New Zealand, is a plus but not required
Key skills/competency
- Brand Identity Design
- Logo Design
- Typography
- Visual Systems
- Creative Concepts
- Visual Storytelling
- Adobe Creative Suite
- Packaging Design
- Digital Platforms
- Retro-Modern Aesthetic
How to Get Hired at Twine
- Research Twine's mission: Study their commitment to empowering creators and businesses in the freelance world.
- Tailor your resume and portfolio: Highlight proven brand identity design experience for food or lifestyle brands, showcasing typography and visual systems expertise.
- Demonstrate California aesthetic understanding: Prepare to discuss how you'd translate retro-modern California culture into unique visual concepts.
- Prepare for portfolio review: Be ready to articulate your design process, problem-solving, and impact of past projects.
- Highlight communication skills: Emphasize your ability to collaborate, incorporate feedback, and deliver project-based work effectively.
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