Sr. Growth & Events Marketing Manager, Social Impact

Who We Are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) to help make our hiring process efficient, fair, and transparent, but automation never makes the final call. Every hiring decision is made by real Twilions, ensuring a human touch at every step.

See yourself at Twilio

Join the team as Twilio’s next Sr. Growth & Events Marketing Manager, Social Impact.

About The Job

This position will play a key role in further growing Twilio’s social impact through events. As our new Sr. Growth & Events Marketing Manager, Social Impact, you will be the central owner of the event-led demand generation motion for Twilio.org, collaborating with our .com events team while being responsible for planning, designing, operationalizing, executing, and scaling event and webinar programs that drive pipeline, revenue influence, and long-term segment growth across North America, EMEA, and APJ. This role serves as the central owner of the event-led demand generation motion for Twilio.org, responsible not only for execution but for designing, operationalizing, and scaling event and webinar programs that drive pipeline, revenue influence, and long-term segment growth.

The role requires strong ownership of event strategy, registration generation workflows, cross-functional alignment, and performance measurement, operating as the connective tissue between Sales, Marketing Operations, PMM, Demand Gen, and Field teams.

Responsibilities

Program Strategy & Revenue Architecture

• Own the end-to-end event and webinar demand generation strategy, including event mix, audience segmentation, tiering, and investment priorities across NAMER, APJ, and EMEA
• Collaborate with Ops and maintain pipeline-influencing workflows, including lead capture standards, event registrant data hygiene, speed-to-lead expectations, and closed-loop reporting
• Support SLAs and success metrics in partnership with Sales, SDRs, and Marketing Operations
• Establish forecasting models and pipeline expectations for events and webinars, including influenced and attributed revenue
• Develop and evolve webinar and event program frameworks, playbooks, including cadence, formats, and lifecycle stages

Cross-Functional Governance & Enablement

• Act as the primary liaison between Twilio.org and core Twilio teams (.Com Events, PMM, Demand Gen, Sales, SDRs, Product) for all event and webinar initiatives
• Establish governance models and operating rhythms to ensure clarity of ownership, expectations, and execution across teams
• Lead sales enablement for events and webinars, including talk tracks, FAQs, briefing materials, follow-up frameworks, and feedback loops
• Repair and maintain sales trust and adoption of event-led programs through clear communication, consistent processes, and measurable outcomes

Event Execution & Strategy

• Drive event strategy for NAMER, APJ, and EMEA teams, including program mix, calendar planning, audience targeting, and goal forecasting
• Lead execution of hosted and sponsored events (both in-person and virtual) - managing logistics, budgets, vendors, and onsite operations. You will often partner with events teams across the company.
• Lead annual and multi-quarter event and webinar planning, including the development of a forward-looking strategy and execution roadmap (e.g., 2026 planning)
• Develop internal playbooks and best practices for all categories of events, both first party and third party.
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
• Partner with Sales to plan and deliver events that deep relationships and support revenue goals.
• Support the .ORG large-brand initiatives for Twilio’s annual user conference “SIGNAL”
• Own the measurement framework for event and webinar performance, including dashboards, reporting cadences, funnel metrics, and ROI analysis, in close partnership with Marketing Operations and Analytics teams
• Oversee the full event strategy, from pre to post event lead nurtures.
• 25% Travel Required
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
• Work closely with operations for lead management.
• Maintain, report and forecast budget spend and efficacy of the spend against event results.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• A minimum of 5+ years of experience in B2B software event & field marketing
• Proven ability to work closely and successfully with a sales, product marketing, and cross-functional stakeholders to drive event impact and alignment
• Strong understanding of event operations including budgeting, vendor management, contract negotiation, and onsite execution
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution (within Tableau and Salesforce)
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Experience designing and scaling event-led demand generation programs, not just executing individual events
• Experience working across Sales, SDR, Marketing Ops, and PMM to define revenue workflows and success metrics
• Comfort operating in environments with ambiguous or evolving infrastructure, requiring program design and process creation
• Experience owning forecasting, pipeline attribution, and performance measurement for marketing programs
• Ability to think strategically while executing with precision and attention to detail
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack

Desired

• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred.
• Global event coordination experience.
• Familiarity with the Key Verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
• Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans.
• Experience with Airtable Program Management software.

Key skills/competency

• Event Marketing
• Demand Generation
• B2B Software Marketing
• Salesforce CRM
• Budget Management
• Project Management
• Cross-functional Collaboration
• Marketing Operations
• Revenue Attribution
• Global Event Coordination