Sr. Director of Marketing Strategy Analytics an...
@ Twilio

Hybrid
$250,000
Hybrid
Full Time
Posted 13 hours ago

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Job Details

Who We Are

At Twilio, we’re shaping the future of communications from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our remote-first work culture and global inclusion ensure you are part of a vibrant, diverse team making a global impact every day.

See Yourself at Twilio

Join the team as Twilio’s next Sr. Director of Marketing Strategy Analytics and Engineering, where you will lead and elevate global marketing strategy by turning data into actionable insights that drive growth and customer engagement.

About The Job

This role is responsible for shaping marketing decisions, inspiring teams, and delivering results. You will build and lead a team that transforms millions of data points into clear strategies for campaigns, revenue growth, and customer retention.

Responsibilities

  • Create a forward-looking point of view on the future of marketing.
  • Define and drive global marketing strategies using actionable data and customer insights.
  • Build, mentor, and scale the marketing strategy, analytics, and data activation teams.
  • Lead planning, forecasting, and OKR setting across marketing functions.
  • Partner with Marketing, Finance, and GTM teams to align growth strategies.
  • Manage marketing spend efficiencies, ROI analysis, and executive-ready dashboard development.

Qualifications

Required: Bachelor’s degree in Marketing, Business, Analytics or a related field. 10+ years in marketing strategy or data analytics with 5+ years of leadership experience. Expertise in analytics and BI tools (e.g., Tableau, Salesforce) with strong communication, leadership, and cross-functional collaboration skills.

Desired: Advanced degree (MBA or similar) preferred. Experience in SaaS, tech, or high-growth environments. Certification in marketing analytics or data science is a plus. Passion for innovation, storytelling, and customer-centric thinking.

Location & Travel

This role is remote, but not eligible for hire in CA, CT, NJ, NY, PA, WA. Occasional travel may be required for in-person meetings.

Compensation & Benefits

Salary varies by location. For eligible states, estimated ranges exist. In addition, this role may qualify for Twilio’s equity plan, corporate bonus plan and benefits including competitive pay, generous time off, parental and wellness leave, healthcare, and retirement savings.

Key skills/competency

  • Marketing Strategy
  • Data Analytics
  • Leadership
  • Budget Management
  • Campaign Management
  • Customer Engagement
  • BI Tools
  • Growth Strategy
  • Team Building
  • Forecasting
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How to Get Hired at Twilio

🎯 Tips for Getting Hired

  • Research Twilio's culture: Understand their remote-first and inclusive values.
  • Tailor your resume: Highlight data-driven marketing and leadership skills.
  • Showcase analytics expertise: Emphasize experience with BI tools.
  • Network strategically: Connect with current employees on LinkedIn.
  • Prepare for interviews: Focus on strategic planning and team management.

📝 Interview Preparation Advice

Technical Preparation

Review BI tools usage.
Study dashboard creation techniques.
Practice data visualization concepts.
Update knowledge on forecasting models.

Behavioral Questions

Describe a challenging leadership situation.
Explain team conflict resolution techniques.
Share your strategy for data storytelling.
Discuss managing cross-functional collaboration.

Frequently Asked Questions