6 days ago
Associate Paid Search Manager
#twiceasnice Recruiting
Hybrid
Full Time
$100,000
Hybrid
Job Overview
Job TitleAssociate Paid Search Manager
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$100,000
LocationHybrid
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Job Description
Associate Paid Search Manager
Our client, a growing digital agency and publisher, is seeking an Associate Paid Search Manager to join their remote team. In this role, you will oversee the full lifecycle of paid search campaigns, from building and monitoring to optimizing and reporting. The ideal candidate has hands-on experience managing and optimizing the full campaign lifecycle within Google Ads, including bid strategy development and performance optimization. To be successful you must thrive in a data-driven & fast-paced environment. This is an excellent opportunity to join a high-performing digital marketing team that values collaboration, creativity, and measurable results.
Associate Paid Search Manager Responsibilities
- Manage the full lifecycle of paid search campaigns across multiple client accounts
- Build campaigns from scratch in Google Ads and other platforms
- Monitor pacing, spend, and ROI, adjusting bids, budgets, and structures as needed
- Implement and optimize bid strategies based on performance data and campaign objectives
- Use performance data to recommend scaling, pausing, or strategic shifts
- Analyze search term reports to ensure alignment between user intent and product category
- Audit daily conversion flow and proactively resolve tracking or performance issues
- Stay up to date on brand offers, promotions, and content changes
- Proactively identify and address issues before they impact campaign performance
- Detect and communicate performance anomalies or data discrepancies
- Explore innovative methods to expand and optimize paid media channels
- Collaborate with the VP of Digital Marketing to prioritize initiatives and troubleshoot issues
Associate Paid Search Manager Qualifications
- Bachelor’s degree required
- 2+ years of paid media campaign creation and management in Google Ads is required
- Proven experience managing the full lifecycle of campaigns (build, monitor, & optimize) is required
- Analytical mindset & strong excel skills (Ex: VLOOKUP, SUMIF, Pivot Tables) are required
- Reliable internet, a dedicated workspace, & initiative to succeed in a remote position is required
- Ability to travel quarterly to PA (~2-3 days) + initial onsite training in PA (~1 week) is required
- Ability to work EST hours (Monday-Friday, 9:00am-5:00pm) is required
Key skills/competency
- Google Ads
- Paid Search
- Campaign Management
- Bid Strategy
- Performance Optimization
- Data Analysis
- ROI Tracking
- Digital Marketing
- Excel Proficiency
- Remote Work Adaptability
How to Get Hired at #twiceasnice Recruiting
- Research #twiceasnice Recruiting's client: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their digital agency and publishing focus.
- Tailor your resume for Paid Search: Customize your resume to highlight extensive experience in Google Ads, campaign lifecycle management, bid strategy, and data analysis, using keywords from the job description.
- Showcase analytical skills: Prepare to demonstrate strong Excel proficiency (VLOOKUP, SUMIF, Pivot Tables) and an analytical mindset crucial for optimizing paid search performance.
- Practice remote work scenarios: Be ready to discuss your experience and strategies for successful remote collaboration, proactivity, and maintaining EST hours, including willingness to travel to PA.
- Prepare for a data-driven interview: Expect questions on how you've used performance data to drive campaign decisions, resolve tracking issues, and innovate paid media channels.
Frequently Asked Questions
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01What core responsibilities does the Associate Paid Search Manager undertake for #twiceasnice Recruiting's client?
02What specific experience in Google Ads is mandatory for this Associate Paid Search Manager position?
03Does the remote Associate Paid Search Manager role with #twiceasnice Recruiting's client require any travel?
04What kind of analytical skills are essential for the Associate Paid Search Manager at this digital agency?
05What are the working hour expectations for the Associate Paid Search Manager role with #twiceasnice Recruiting's client?
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