Sr. Content Marketing and Communications Manager
Tufin · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
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Job highlights
- Build AI-native content system for competitive advantage.
- Own content strategy, production, and distribution.
- Shape market perception and buyer understanding.
- Hands-on role with systems-building opportunity.
- Drive measurable pipeline and sales influence.
About the role
About the Role
We're seeking a Senior Content Marketing and Communications Manager to build and run an AI-native content system, turning content into a competitive advantage. You will own content strategy, production, and distribution across long-form, social, and video, significantly shaping how Tufin is perceived in the market and how buyers understand the category. This is a hands-on, individual contributor role with the opportunity to grow the function. You will define the systems and approaches that enable scaling, though you won't scale everything alone. Success will be measured by consistent publishing, growing executive reach, strong engagement, and measurable contributions to pipeline and sales conversations.What You Will Own
Strategy and Narrative
- Define and evolve the content strategy across the entire customer journey.
- Translate core company narratives into an actionable publishing plan for blog, video, and social channels.
- Stay informed about target segments, refining personas and positioning for sharp, relevant messaging.
- Partner with leadership to shape thought leadership and market positioning.
Content Production
- Plan, create, and publish content in various formats, including pillar content, blogs, executive bylines, video, and sales assets.
- Manage the editorial calendar, ensuring clarity on priorities, timing, and alignment with broader campaigns.
- Develop AI-native workflows to accelerate production and enable content reuse across multiple formats (video, social, email, sales narratives).
- Operate with a high-velocity mindset, moving quickly from idea to published content without sacrificing quality.
Distribution, Visibility, and Audience Engagement
- Own Tufin's presence on LinkedIn, X, and emerging platforms.
- Ensure high-performing content reaches the right audience at the right time through strategic channel, format, and moment selection, adapting messaging based on engagement.
- Build and manage an executive visibility program, including ghostwriting and narrative development.
- Translate product launches, company news, and industry moments into timely content that reinforces core narratives.
- Drive co-marketing and partner opportunities to extend reach and influence.
- Identify and build presence in new channels and forums (CISO communities, practitioner groups, partner ecosystems), adapting content for each environment.
- Engage with customers, partners, and sales to ensure content is grounded in real conversations and effectively distributed.
Video and Multimedia
- Lead the shift toward video-first storytelling.
- Create and edit short-form video content (explainers, talking head, social clips, event highlights).
- Utilize AI tools to accelerate scripting, editing, captioning, and content reuse.
Performance and Experimentation
- Own performance metrics including engagement, traffic, conversions, and influenced pipeline.
- Conduct continuous experiments across formats, messaging, and channels.
- Scale successful strategies into repeatable playbooks and discontinue underperforming ones.
Requirements
- 7+ years of experience in content marketing, communications, or digital media, with significant B2B technology experience.
- Exceptional writing ability across long-form content, social media, and executive voice.
- Deep hands-on experience using large language models (e.g., ChatGPT, Claude, Gemini) daily.
- Ability to clearly explain prompting approaches, built workflows, model limitations, and methods for ensuring brand voice and accuracy at scale.
- Comfort operating in a fast-moving, highly visible role influencing market perception.
- Willingness to be highly visible internally and externally, engaging with stakeholders through content and social channels.
- Willingness to travel up to 25% for industry events, trade shows, customer engagements, and user groups.
- Working knowledge of AI-driven video tools (e.g., Descript, Opus Clip, Runway).
- Comfort with AI image and design tools (e.g., Midjourney, DALL-E).
- Strong understanding of search fundamentals and AI content's impact on discovery.
- Experience with content management systems (e.g., HubSpot, WordPress) and email platforms.
- Proven track record of growing LinkedIn and X as content distribution channels.
- Systems builder mindset with experience creating repeatable, scalable content engines.
- Strong strategic thinking combined with a bias for execution and experimentation.
- Experience in cybersecurity, infrastructure, or network domains is a plus.
- Experience supporting executives or founders as public voices.
Key skills/competency
- Content Strategy
- AI-Native Content Systems
- B2B Technology Marketing
- Executive Communications
- Content Production (Blog, Video, Social)
- Content Distribution
- Performance Marketing
- AI Tools (LLMs, Video, Design)
- Systems Building
- Cybersecurity Marketing
Skills & topics
- Content Marketing
- Communications
- B2B Technology
- AI Content
- Social Media Marketing
- Video Marketing
- Content Strategy
- Executive Visibility
- Content Production
- Digital Media
How to get hired
- Tailor your resume: Highlight 7+ years in B2B tech content marketing, AI tool experience, and systems building.
- Showcase AI proficiency: Detail your hands-on experience with LLMs like ChatGPT and AI video/design tools in your application.
- Demonstrate content impact: Provide examples of successful content strategies, distribution growth on LinkedIn/X, and pipeline influence.
- Prepare for interviews: Be ready to discuss your approach to AI-native workflows, executive visibility, and driving market perception.
- Emphasize systems thinking: Articulate your ability to build scalable content engines and repeatable processes.
Technical preparation
Master prompt engineering for LLMs.,Practice creating content with AI tools.,Develop AI-driven content production workflows.,Familiarize with AI video and design tools.
Behavioral questions
Describe building a scalable content engine.,How do you ensure brand voice with AI?,Share an example of content influencing sales.,How do you adapt content for new channels?
Frequently asked questions
- What is Tufin looking for in a Senior Content Marketing and Communications Manager?
- Tufin seeks a candidate to build and lead an AI-native content system, not just create content. This role requires a strategic thinker with exceptional writing skills, hands-on experience with AI tools (LLMs, video, design), and a proven ability to drive market perception and measurable business impact within the B2B technology space.
- What are the key responsibilities for this role at Tufin?
- Key responsibilities include defining content strategy and narrative, producing diverse content formats (blogs, video, social), managing editorial calendars, owning content distribution across platforms like LinkedIn and X, building executive visibility programs, and driving performance through experimentation, all with a focus on AI-native workflows.
- What AI tools and technologies are important for this Senior Content role?
- Proficiency with large language models (ChatGPT, Claude, Gemini) is essential. Experience with AI-driven video tools (Descript, Opus Clip), AI image/design tools (Midjourney, DALL-E), and an understanding of how AI impacts SEO and content discovery are also crucial.
- Does Tufin encourage internal and external visibility for this position?
- Yes, Tufin values a candidate who is comfortable operating in a highly visible role, both internally and externally. You will actively engage with customers, partners, and sales teams through content, social channels, and potentially events.
- What kind of travel is expected for the Senior Content Marketing role at Tufin?
- Candidates should be willing to travel up to 25% for industry events, trade shows, customer engagements, and user groups. This travel supports content creation, relationship building, and amplifying market presence.
- What is the required experience for the Senior Content Marketing and Communications Manager position?
- The role requires a minimum of 7 years of experience in content marketing, communications, or digital media, with a significant portion focused on B2B technology. Strong writing skills and hands-on AI tool experience are also mandatory.
- How does Tufin measure success for this role?
- Success is measured by a consistent publishing cadence, growing executive reach and visibility, strong engagement across content channels, and a demonstrable contribution to pipeline generation and influence on sales conversations.
- Is this a management role or an individual contributor role at Tufin?
- This is primarily a hands-on, individual contributor role, though it offers the opportunity to grow the function over time. You will define the systems and approaches that enable scaling, working closely with product marketing, marketing programs, and sales.