Marketing Manager

Marketing Manager | Demand Generation, Digital Marketing & Marketing Operations

Company and Position Overview

Trustpoint.One is a leading legal services provider delivering solutions across cyber, eDiscovery, Managed Review, and Talent Solutions. Our Marketing team plays a critical role in driving growth, brand awareness, and client engagement across all business units.

Reporting to the VP of Marketing, the Marketing Manager is a senior member of the Marketing Team, accountable for driving demand generation, brand visibility, and client engagement across all business lines while serving as a trusted business partner to members of the marketing Team, the Sales Team, and Senior Leadership.

The Marketing Automation Manager plays a key role in shaping how prospects and clients engage with Trustpoint—from initial touchpoints through ongoing engagement and pipeline progression. Success in this role requires a combination of technical execution, attention to detail, strategic thinking, and a proactive, solutions-oriented mindset.

Work Environment

Remote position (preference for candidates located in Eastern or Central Time Zone). Employees are expected to work a standard business schedule aligned with core hours beginning between 8:00 AM – 9:00 AM and concluding between 5:00 PM – 6:00 PM (local time). Occasional evening or weekend work may be required based on business needs. Travel: 0–15%

What You’ll Be Doing

Demand Generation & Campaign Strategy

You will lead the planning, execution, and optimization of integrated marketing campaigns designed to drive brand awareness, lead generation, client engagement, and revenue growth across Trustpoint.One's Talent Solutions, eDiscovery, Managed Review, and Cyber business lines. Working closely with leadership, sales, and business stakeholders, you will help bring marketing initiatives to life across multiple channels while ensuring alignment with broader business objectives. Responsibilities include:

• Developing and executing multi-channel marketing campaigns across email, digital, social, webinar, content, and event channels.
• Supporting annual, quarterly, and campaign-specific marketing initiatives.
• Managing campaign calendars and coordinating execution across multiple stakeholders.
• Identifying opportunities to increase market visibility, audience engagement, and lead generation.
• Supporting content promotion and thought leadership initiatives.
• Ensuring campaigns are delivered on time, on brand, and aligned with business priorities.

Marketing Automation & Lead Management

You will help ensure prospects and clients experience a seamless journey from initial engagement through opportunity development. Working closely with sales and marketing teams, you will:

• Manage lead capture, routing, segmentation, and lifecycle process.
• Build and maintain automated marketing workflows, nurture programs, and engagement campaigns.
• Support lead scoring and qualification strategies.
• Maintain data integrity across Salesforce, Pardot, ZoomInfo, Sales Intel, and related platforms.
• Monitor lead flow and collaborate with sales teams to improve conversion and follow-up processes.
• Identify opportunities to improve automation, efficiency, and scalability within the marketing funnel.

Marketing Analytics & Performance Optimization

You will help provide visibility into campaign effectiveness, pipeline contribution, and marketing ROI through reporting, analysis, and continuous improvement. Responsibilities include:

• Tracking campaign performance across multiple channels and initiatives.
• Building and maintaining marketing, campaign, and lifecycle reporting.
• Monitoring key performance indicators and identifying trends.
• Providing recommendations to improve campaign performance and audience engagement.
• Assisting leadership in evaluating the effectiveness of marketing investments and initiatives.

Marketing Operations & Cross-Functional Collaboration

You will support the broader marketing function by partnering with stakeholders throughout the organization to ensure initiatives are executed efficiently and effectively. Responsibilities include:

• Managing inbound marketing requests and helping prioritize initiatives based on business objectives.
• Collaborating with sales, leadership, and subject matter experts on campaign development and execution.
• Supporting webinar, conference, and event marketing activities.
• Assisting with process documentation, workflow development, and operational improvements.
• Identifying opportunities to automate repetitive tasks and improve team efficiency.
• Serving as a trusted resource and partner to internal stakeholders across the organization.

This role is ideal for someone who enjoys working across departments, managing multiple priorities, and finding creative ways to support growth through marketing, technology, and operational excellence.

Tools & Technology

You will work across multiple systems, including:

• Salesforce CRM
• Salesforce Marketing Cloud Account Engagement
• Sales intelligence platforms (e.g., ZoomInfo, SalesIntel)
• Microsoft 365 (Outlook, Teams, Excel, SharePoint)
• Webinar platforms (e.g., Zoom, Microsoft Teams)
• Project management tools (e.g., Asana)
• Additional marketing and analytics tools as needed

What Success Looks Like

This role is well-suited for someone who combines strategic thinking with hands-on execution and takes pride in delivering high-quality work that drives measurable business outcomes. Successful candidates will demonstrate the ability to:

• Take ownership of projects, campaigns, and initiatives from concept through completion while requiring minimal day-to-day supervision.
• Balance multiple priorities, stakeholders, deadlines, and business objectives in a fast-paced, growth-oriented environment.
• Leverage data, analytics, and performance metrics to make informed decisions, identify opportunities, and continuously improve results.
• Maintain clean, reliable, and actionable marketing data that supports effective lead management, reporting, and revenue generation.
• Demonstrate curiosity and adaptability by embracing new technologies, marketing tools, automation opportunities, and evolving best practices.
• Contribute to process improvement initiatives that increase efficiency, scalability, and operational effectiveness across the marketing function.
• Consistently align marketing execution, technology, and operational excellence with broader business growth and revenue objectives.

Requirements

Minimum Education

Bachelor’s degree (or equivalent experience) in marketing, communications, business administration, operations, or a related field.

Experience

• Experience supporting marketing operations, marketing automation, lead generation, digital marketing campaigns, or related marketing functions.
• Experience working within multiple technology platforms simultaneously while maintaining accuracy, organization, and attention to detail.
• Strong analytical skills with the ability to interpret marketing performance data and identify opportunities for optimization and improvement.
• Excellent written, verbal, and interpersonal communication skills.

Preferred Qualifications

• Experience with project management platforms such as Asana.
• Experience supporting B2B marketing initiatives within professional services, legal services, technology, staffing, or other consultative sales environments.
• Familiarity with marketing automation, workflow optimization, lead management processes, campaign analytics, and digital advertising platforms.
• Exposure to AI-enabled tools, automation technologies, and emerging marketing technologies.

Physical Requirements

The employee must be able to perform the essential functions of the role with or without reasonable accommodation.

This role is primarily performed in a seated, remote work environment and involves frequent use of a computer, including typing, reading, and analyzing data. From time to time, the role may require support of marketing events, including coordinating materials, shipping, and light setup activities. This may involve occasional lifting and carrying of materials (generally up to approximately 30 pounds), with or without reasonable accommodation.

Pay Transparency

In accordance with applicable state and local laws, Trustpoint.One provides the following good faith compensation range for this position is: $55,000 – $80,000 annually. This range reflects the expected compensation for candidates with 3–7 years of relevant experience. Final compensation will be determined based on factors including, but not limited to, geographic location, individual experience, skill set, and internal equity considerations. This position may also be eligible for discretionary bonus or incentive compensation, in addition to a comprehensive benefits package. A general description of benefits available for this role will be provided to candidates during the hiring process.

Equal Employment Opportunity

Trustpoint.One is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.

Accommodation Statement

Applicants requiring reasonable accommodation in the application or interview process should contact the Company to request assistance.

Key skills/competency

• Marketing Manager
• Demand Generation
• Digital Marketing
• Marketing Operations
• Marketing Automation
• Lead Management
• Campaign Strategy
• B2B Marketing
• Salesforce
• Data Analysis