Data Analyst - Marketing Strategy and Intelligence
trivago · Düsseldorf, North Rhine-Westphalia, Germany
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- On site
- Full-time
- €65,000 / year
- Düsseldorf, North Rhine-Westphalia, Germany
Job highlights
- Shape global marketing strategy with data insights.
- Collaborate with data and marketing teams.
- Develop dashboards and actionable reports.
- Analyze campaign performance and market trends.
- Utilize SQL and BI tools for data analysis.
About the role
About trivago
When travelers are searching for a hotel, we want the obvious choice to be trivago! Our leading metasearch engine is super fast and constantly optimized - enabling millions of travelers to compare hotel prices from hundreds of booking sites and find great deals in just a few clicks. We use cutting-edge technology, real-time auction, and machine learning techniques with petabytes of data to create an experience - time and money saved! In the lively city of Düsseldorf, we seize opportunities to learn everyday, innovate, and make an enduring mark on the travel industry. At trivago you will find those who aren’t afraid of change but rather embrace it, turning every challenge into a pathway for growth. Join trivago, work with a great team, and grow with us!
Join us in making a difference
About the Role
The Marketing Strategy and Intelligence team at trivago is a unique blend of data and business expertise, steering key marketing decisions through impactful data products, actionable insights, and deep market understanding. As a Data Analyst, you will play a critical role in shaping and executing trivago's global marketing strategy. Your work will empower teams to make informed choices that drive growth, efficiency, and innovation across all marketing channels.
You will collaborate closely with data scientists, analysts, engineers as well as growth managers and business stakeholders to transform complex data into real business value. Together, you will design advanced analytics solutions, develop insightful dashboards and reports, and uncover strategic opportunities through in-depth research, modeling and experimentation. By providing clear, actionable insights, you will help optimize campaigns, identify market trends, and guide the decision-making process.
If this sounds like you, read on & apply today!
How you'll make an impact:
- Translate data into actionable insights that shape our marketing strategy and investments
- Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success
- Build clear, engaging dashboards and reports that highlight trends and tell compelling stories
- Conduct deep dives to understand performance drivers, uncover anomalies, and recommend actions
- Ensure marketing data quality and consistency across multiple sources
- Share your insights in a way that resonates with both technical and non-technical audiences
What you'll need to thrive:
- 5+ years of experience as a Data Analyst, ideally in marketing, e-commerce, or digital growth
- A degree in Statistics, Mathematics, Physics, Computer Science, or another quantitative field
- Strong business acumen - you connect the dots between numbers, customer behavior, and company goals
- Proficiency in SQL and hands-on experience with BI/dashboarding tools (e.g., Tableau, Looker)
- Proven ability to tell stories with data - making complex findings clear, engaging, and actionable
- Solid understanding of marketing metrics, attribution, and campaign performance
- Excellent communication skills in English, both written and verbal
Stand out with:
- Experience in the travel, e-commerce, or digital marketing industry
- Hands-on experience with A/B testing, geo testing, or causal inference
- Knowledge of big data platforms like BigQuery
- Familiarity with Python or R for analysis
Worried about missing a few requirements? Still apply, and express your motivation as you may just be the right candidate for this or other roles!
Recruiting process for this role:
- One-way interview
- Quick call with recruiter
- Case Study Presentation + technical interview with team
- Interview with Stakeholders from marketing
What you can look forward to:
As you grow, so do we. This is why at trivago, we prioritize your development, offer personalized coaching through Nilo, and provide workshops, educational meetups, conferences, free online learning courses, and access to a fully-equipped campus library.
Moving to join us? No problem. You can count on the visa support from our talent support team, a relocation package, interest-free newcomer loan, free language classes, regular team and company-wide events to build experiences together.
Life happens. We offer self-determined vacation (with a minimum of 25 vacation days), flexible working hours, up to 2 work from home days weekly. Additionally you can work remotely from a different location, within Germany or selected countries abroad for up to 20 days per year. You also get free access to the Heycare platform for personalized nanny assistance, and an on-campus kids room.
Enjoy your office days. Use your daily canteen budget to share lunch with colleagues in our canteen, help yourself to complimentary snacks and drinks in our kitchens, choose from a variety of fitness options with our on-site gym, sports classes, and Urban Sports Club membership, and enjoy the comfort of ergonomic desks and focused work areas.
Contact Us
Thank you for considering a career at trivago! Our commitment to fostering an inclusive and enriching environment for all talents is at the heart of what we do. We understand that embarking on a new job opportunity is a blend of excitement and curiosity. Should any questions arise before you apply, feel free to reach out to us at joinus@trivago.com. Join us in our mission to make a positive impact on global travel, we look forward to your application!
Key skills/competency
- Data Analysis
- Marketing Strategy
- Business Acumen
- SQL
- BI Tools
- Data Visualization
- Communication Skills
- E-commerce
- Digital Marketing
- Problem Solving
Skills & topics
- Data Analyst
- Marketing Strategy
- Business Intelligence
- SQL
- Tableau
- Looker
- Data Visualization
- Marketing Analytics
- E-commerce
- Digital Marketing
- Quantitative Analysis
- Data Storytelling
- Performance Marketing
- BigQuery
- Python
- R
- trivago
- Düsseldorf
- Germany
How to get hired
- Tailor your resume: Highlight 5+ years in data analysis, marketing, or e-commerce, and quantitative skills.
- Showcase technical skills: Emphasize SQL, BI tools (Tableau, Looker), and data storytelling abilities.
- Demonstrate business acumen: Connect data insights to customer behavior and company goals.
- Prepare for interviews: Be ready for a one-way interview, recruiter call, case study, and stakeholder discussions.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the role of a Data Analyst in trivago's Marketing Strategy and Intelligence team?
- As a Data Analyst at trivago, you will be instrumental in shaping the global marketing strategy by translating complex data into actionable insights. You'll work with marketing stakeholders to identify growth opportunities, define KPIs, build insightful dashboards, and analyze campaign performance to drive efficiency and innovation.
- What are the key technical skills required for the Data Analyst - Marketing Strategy and Intelligence role at trivago?
- The role requires strong proficiency in SQL and hands-on experience with BI/dashboarding tools such as Tableau or Looker. A solid understanding of marketing metrics, attribution, and campaign performance is also essential. Familiarity with Python or R for analysis, and experience with big data platforms like BigQuery are considered advantageous.
- What kind of experience is preferred for this Data Analyst position at trivago?
- trivago prefers candidates with 5+ years of experience as a Data Analyst, ideally within marketing, e-commerce, or digital growth sectors. Experience in the travel industry is also a plus. A quantitative degree in Statistics, Mathematics, Physics, Computer Science, or a related field is required.
- Can I still apply for the Data Analyst role at trivago if I don't meet all the listed requirements?
- Yes, absolutely! trivago encourages you to apply even if you don't meet every single requirement. They value your motivation and potential, so be sure to express your enthusiasm and highlight how your skills and experience can contribute to the team.
- What is the recruiting process like for the Data Analyst - Marketing Strategy and Intelligence job at trivago?
- The recruiting process at trivago typically includes a one-way interview, a quick call with a recruiter, a case study presentation followed by a technical interview with the team, and an interview with stakeholders from the marketing department.
- What professional development opportunities are available for a Data Analyst at trivago?
- trivago prioritizes employee development by offering personalized coaching, workshops, educational meetups, conferences, free online learning courses, and access to a campus library. This ensures continuous learning and growth within your career.
- Does trivago offer support for relocation if I am hired as a Data Analyst?
- Yes, trivago provides comprehensive support for relocation, including visa assistance from their talent support team, a relocation package, an interest-free newcomer loan, and free language classes to help you settle in.
- What are the work-life balance benefits for a Data Analyst at trivago?
- trivago offers self-determined vacation (minimum 25 days), flexible working hours, and up to 2 work-from-home days weekly. Additionally, you can work remotely from other locations within Germany or selected countries abroad for up to 20 days per year.