Senior Product Marketing Manager
@ TripleLift

New York, New York, United States
$150,000
On Site
Full Time
Posted 8 hours ago

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XXXXXXXXX XXXXXXXXXXX XXXXXXX****** @triplelift.com
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Job Details

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion.

Learn more at triplelift.com.

Role Overview: Senior Product Marketing Manager

We are seeking an experienced Senior Product Marketing Manager to drive strategic positioning, messaging, and go-to-market strategies for our media and curation advertising solutions.

Key Responsibilities

  • Develop comprehensive product marketing strategies articulating unique value propositions.
  • Craft compelling positioning and messaging frameworks for media products including CTV.
  • Create sales enablement materials such as battle cards, pitch decks, and competitive intelligence reports.
  • Collaborate with product, sales, and design teams for cohesive market communication.
  • Lead product launch campaigns and manage ongoing marketing collateral.
  • Conduct market research to understand customer needs, trends, and competition in retail media.
  • Develop and track key performance indicators (KPIs) for marketing initiatives.

Qualifications

  • 4+ years of product marketing experience in ad tech, martech, or digital technology sectors.
  • Proven track record of successful product launches and go-to-market strategies in retail media.
  • Strong storytelling, communication, and strategic planning skills.
  • Deep understanding of the digital advertising ecosystem, especially retail media networks and emerging technologies.
  • Bachelor's degree in Marketing, Business, or related field.

Compensation & Benefits

Base salary range: $135,000—$170,000 USD, along with bonuses, open Paid Time Off policy, and region-specific benefits.

Benefits include Medical, Dental & Vision Plans, Flexible PTO, and 401k with employer match.

Life at TripleLift

Join a team of positive, collaborative, and compassionate professionals who innovate continuously. TripleLift invests in people, fostering an environment of curiosity, shared values, and meaningful connections. Explore our culture on LinkedIn Life page.

Key skills/competency

Product Marketing, Strategic Positioning, Messaging, Go-to-Market, Retail Media, CTV, Sales Enablement, Market Research, KPIs, Digital Advertising

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How to Get Hired at TripleLift

🎯 Tips for Getting Hired

  • Customize your resume: Tailor your experience to TripleLift's tech and ad trends.
  • Highlight relevant projects: Emphasize product launches in digital advertising.
  • Network on LinkedIn: Connect with TripleLift employees for insights.
  • Prepare for behavioral interviews: Showcase collaboration and strategic planning skills.

📝 Interview Preparation Advice

Technical Preparation

Review ad tech product strategies.
Analyze digital advertising case studies.
Study KPIs and market data metrics.
Practice sales enablement tool proficiency.

Behavioral Questions

Describe teamwork in product launches.
Explain handling competitive market challenges.
Discuss collaboration under tight deadlines.
Share experience managing cross-functional projects.

Frequently Asked Questions