Senior SEO Specialist
TripleDart · Bengaluru, Karnataka, India
- Hybrid
- Full-time
- $110,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Lead SEO and AI search for B2B SaaS clients.
- Drive organic growth and AI citations.
- Manage 4-5 client accounts independently.
- Report to clients and mentor juniors.
- Work in an AI-first performance marketing agency.
About the role
About TripleDart Digital
TripleDart Digital is a B2B SaaS performance marketing agency working with ambitious SaaS companies globally, typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC. We focus on pipeline, SQLs, and revenue, building full-funnel paid media engines with an AI-first approach. We embrace automation, predictive optimization, and AI-driven creative testing.Role Overview
TripleDart is seeking a Senior SEO / GEO Specialist to lead search strategy and execution for 4-5 B2B SaaS clients. Your focus will be on driving measurable organic growth through traditional SEO and AI search optimization, ensuring clients rank on Google and are cited by tools like ChatGPT, Perplexity, and Google AI Overviews. This senior individual contributor role involves setting quality standards, leading client communication, and elevating the team's capabilities.Key Responsibilities
SEO Strategy & Execution
- Own end-to-end SEO delivery for 4–5 B2B SaaS accounts: audits, keyword research, on-page optimisation, technical SEO, and internal linking.
- Develop content strategies and detailed briefs aligned to search intent and buyer funnel stage.
- Drive technical SEO improvements with Dev team (Core Web Vitals, site architecture, crawl efficiency).
- Conduct ongoing competitive analysis and SERP landscape reviews per account.
Generative Engine Optimisation (GEO)
- Build and execute AI search strategies to increase client brand citations in LLM-powered tools.
- Optimise content for AI retrieval: structured data, E-E-A-T signals, entity-based frameworks, and answer-friendly formats.
- Monitor and report AI citation presence monthly.
- Run prompt-testing experiments to evaluate client visibility in AI-generated responses.
- Translate GEO learnings into repeatable playbooks for the team.
Client Communication & Reporting
- Serve as the primary SEO and GEO point of contact for assigned clients.
- Prepare and present monthly performance reports with data narratives and recommendations.
- Translate technical SEO and AI search concepts for non-technical stakeholders.
- Proactively identify risks and propose solutions.
- Deliver at least one structured weekly insight per account.
Quality, Documentation & Team
- Own QA for all deliverables: intent alignment, metadata, heading structure, internal links, structured data, and content quality.
- Maintain clean task hygiene: update tickets, document decisions, escalate blockers.
- Coordinate with Content Ops and Dev teams for briefs, revisions, publishing, and technical implementations.
- Mentor junior SEO Specialists and contribute to internal SOPs and knowledge base.
Required Experience
- 4+ years of SEO experience in a B2B SaaS agency or in-house environment.
- Hands-on skills in technical SEO, on-page optimisation, keyword research, and content strategy.
- Working knowledge of GEO / AI search optimisation (AI Overviews, Perplexity, LLM citation).
- Proficiency with Ahrefs or Semrush, Google Search Console, Screaming Frog, and Looker Studio.
- Ability to manage 4–5 client accounts simultaneously.
- Strong written communication skills.
Nice-to-Have Experience
- Experience with schema markup and structured data.
- Familiarity with entity-based SEO and knowledge graph principles.
- Experience using AI Workflow tools (n8n, AirOps).
- Understanding of B2B SaaS metrics (MQLs, pipeline contribution).
- Prior experience mentoring SEO team members.
What Success Looks Like
- Independently manages 4–5 B2B SaaS accounts with strong ownership and quality deliverables.
- Drives measurable growth in organic visibility, qualified traffic, and conversion-focused keywords.
- Successfully implements GEO strategies improving AI search visibility and citations.
- Delivers clear, strategic, client-ready reporting with actionable insights.
- Collaborates effectively with Content Ops and Dev teams.
- Maintains high QA standards across all deliverables.
- Contributes to team growth through documentation, experimentation, and mentorship.
Why Join TripleDart
- Work with fast-growing global SaaS companies.
- Be part of a team building an AI-first marketing engine.
- Get real ownership early.
- Learn faster than anywhere else in paid media.
Key skills/competency
- Senior SEO Specialist
- SEO Strategy
- Technical SEO
- On-page Optimisation
- Keyword Research
- Content Strategy
- Generative Engine Optimisation (GEO)
- AI Search Optimisation
- Client Communication
- B2B SaaS Marketing
Skills & topics
- Senior SEO Specialist
- SEO
- GEO
- AI Search
- B2B SaaS
- Performance Marketing
- Organic Growth
- Technical SEO
- Content Strategy
- Client Management
- Ahrefs
- Semrush
- Google Search Console
- Looker Studio
- Schema Markup
- Entity SEO
- LLM
- ChatGPT
- Perplexity
- Gemini
- AI Overviews
How to get hired
- Tailor your resume: Highlight B2B SaaS SEO experience and AI search skills.
- Showcase AI expertise: Detail experience with AI Overviews, Perplexity, or LLM citation.
- Quantify achievements: Use data to demonstrate organic growth and client success.
- Prepare for client scenarios: Practice explaining technical SEO to non-technical stakeholders.
- Understand TripleDart's approach: Emphasize AI-first strategies and revenue-focused metrics.
Technical preparation
Master technical SEO audits and site speed tools.,Practice keyword research for B2B SaaS intent.,Develop content briefs for AI and search engines.,Prepare to explain AI search optimization strategies.
Behavioral questions
Describe managing multiple client accounts simultaneously.,How do you handle challenging client feedback?,Explain a time you mentored a junior team member.,How do you stay updated on AI search trends?
Frequently asked questions
- What is Generative Engine Optimisation (GEO) at TripleDart?
- Generative Engine Optimisation (GEO) at TripleDart focuses on optimizing content for AI search engines and large language models (LLMs) like ChatGPT, Perplexity, and Gemini. This involves ensuring client content is discoverable and cited by these AI tools, going beyond traditional search engine rankings to capture visibility in emerging AI-driven search experiences. It includes structured data, E-E-A-T signals, and optimizing for answer-friendly formats.
- What kind of B2B SaaS companies does TripleDart work with?
- TripleDart partners with ambitious B2B SaaS companies that are typically scaling from $5M to $100M+ in Annual Recurring Revenue (ARR). They operate across the US, Europe, and APAC, focusing on driving measurable results like pipeline, SQLs, and revenue through performance marketing.
- What are the key performance indicators for a Senior SEO Specialist at TripleDart?
- Success as a Senior SEO Specialist at TripleDart is measured by independently managing 4-5 B2B SaaS accounts, driving measurable growth in organic visibility, qualified traffic, and conversions. Key indicators also include successful implementation of GEO strategies to improve AI search visibility and citations, delivering clear and actionable client reporting, effective collaboration with internal teams, and contributing to team growth through mentorship and knowledge sharing.
- How does TripleDart differentiate itself from traditional agencies?
- TripleDart differentiates itself by focusing on pipeline, SQLs, and revenue rather than vanity metrics. They build full-funnel paid media engines instead of isolated campaigns and operate as an AI-first team, integrating automation, predictive optimization, and AI-driven creative testing into their daily work. Their focus is on the future of paid media, not its past.
- What is expected regarding client communication for this Senior SEO Specialist role?
- The Senior SEO Specialist will be the primary SEO and GEO point of contact for assigned clients. This involves preparing and presenting monthly performance reports with data narratives and recommendations, translating technical concepts into understandable language for non-technical stakeholders, proactively identifying risks, and delivering weekly insights per account that explain what changed, why it matters, and what happens next.
- Does TripleDart offer opportunities for learning and development?
- Yes, TripleDart emphasizes learning and development. They offer the opportunity to 'Learn faster than you would anywhere else in paid media.' The role involves contributing to internal SOPs and knowledge base, mentoring junior specialists, and working with an AI-first team, all of which foster rapid learning and skill enhancement.