Partner Marketing Manager
Trintech · Dallas-Fort Worth Metroplex
- On site
- Full-time
- $100,000 / year
- Dallas-Fort Worth Metroplex
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Job highlights
- Own partner marketing programs driving pipeline growth.
- Develop strategic joint marketing plans with partners.
- Execute integrated co-marketing campaigns digitally.
- Track KPIs, report on performance, and provide insights.
- Collaborate with Sales and Partner teams for alignment.
About the role
Partner Marketing Manager
Trintech is seeking a dynamic Partner Marketing Manager to own and drive partner-influenced pipeline through strategic marketing programs. This role requires a results-oriented individual with a proven ability to collaborate with sales and partner teams to achieve marketing targets.
Primary Responsibilities
Partner Marketing Program Ownership
- Own the planning and delivery of programs designed to generate partner-influenced pipeline, with clear accountability for marketing targets and performance metrics.
- Support partner-sourced pipeline generation in close collaboration with sales and partner teams.
- Ensure all partner marketing activities are prioritized and executed according to scorecard targets and expected impact.
Strategic Partner Planning
- Lead joint marketing planning initiatives with top-tier partners, ensuring alignment with campaign priorities and go-to-market (GTM) strategies.
- Prioritize high-impact partners while providing structured support to the broader ecosystem, focusing the majority of time and investment on top-tier partners.
- Ensure all partner marketing activities are prioritized based on alignment with pipeline goals and business impact.
Integrated Campaign Execution
- Plan and execute repeatable co-marketing programs across digital, events, and content channels.
- Ensure partner programs are seamlessly integrated into global demand generation campaigns.
Performance Tracking & Reporting
- Track and report on Key Performance Indicators (KPIs) related to engagement, conversion rates, opportunity impact, pipeline, and Return on Investment (ROI).
- Build consistent reporting across sprint, monthly, and quarterly cadences to deliver insights and recommendations for performance improvement.
Partner Marketing Enablement
- Develop and deliver marketing enablement materials to support partner-led demand generation efforts.
- Collaborate with the partner team to ensure ecosystem partners are well-equipped to execute campaigns and convert demand effectively.
Cross-Functional Alignment
- Serve as the primary marketing liaison for partner and sales teams.
- Drive alignment across Partner, Sales, and Marketing teams to establish structured working methods that yield predictable outcomes.
- Prioritize initiatives based on regional pipeline impact and strategic partner value, maintaining focus amidst competing global and regional demands.
Required Knowledge/Skills/Abilities
- Bachelor’s degree in business or technology; Master’s degree is a plus.
- 5+ years of experience in B2B partner or channel marketing within the SaaS or technology industry.
- Proven ability to drive pipeline through partner marketing programs.
- Experience working with advisory, System Integrator (SI), or technology partners.
- Strong analytical and reporting skills, with proficiency in Salesforce (SFDC) and marketing automation platforms.
- Ability to operate strategically while also executing hands-on.
- Strong communication skills with the ability to influence and challenge stakeholders.
- Excellent project management and cross-functional collaboration skills.
- Ability to manage competing priorities in a fast-paced environment.
What We Offer
- Open paid time off
- Hybrid schedule
- Comprehensive healthcare and wellness programs
- 100% company-paid volunteer time
- 401k with a company match
- Pet Insurance
- Tuition/Continuing Education reimbursement program
At our core, Trintechers stand committed to fostering a culture rooted in our core values – Humble, Empowered, Reliable, and Open. Together, these values guide our actions, define our identity, and inspire us to continuously strive for excellence in everything we do.
Should you require (or need) accommodations throughout any stage of the recruitment process, please provide your requirements to recruiting@trintech.com and we will work with you to accommodate your needs.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Trintech Inc., is a participant in the federal E-Verify program. This program allows employers to confirm the eligibility of their employees to work in the United States through an electronic verification process.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Key skills/competency
- Partner Marketing
- Channel Marketing
- SaaS Marketing
- B2B Marketing
- Pipeline Generation
- Demand Generation
- Campaign Execution
- Performance Analysis
- Cross-functional Collaboration
- Project Management
Skills & topics
- Partner Marketing
- Channel Marketing
- SaaS Marketing
- B2B Marketing
- Demand Generation
- Pipeline Generation
- Campaign Management
- Marketing Strategy
- Salesforce
- Marketing Automation
- B2B
- SaaS
- Manager
- Marketing
How to get hired
- Tailor your resume: Highlight B2B SaaS partner/channel marketing experience and pipeline generation successes.
- Showcase analytical skills: Emphasize proficiency with SFDC and marketing automation platforms in your application.
- Demonstrate collaboration: Provide examples of cross-functional alignment with sales and partner teams.
- Prepare for interviews: Be ready to discuss strategic planning, campaign execution, and performance reporting.
Technical preparation
Master SFDC reporting and marketing automation tools.,Develop pipeline analysis and ROI calculation skills.,Practice creating marketing enablement materials.,Understand SaaS B2B partner ecosystem dynamics.
Behavioral questions
Describe a successful partner marketing campaign you led.,How do you prioritize competing marketing initiatives?,How do you ensure alignment between sales and marketing?,How do you influence stakeholders for program buy-in?
Frequently asked questions
- What is the primary focus of the Partner Marketing Manager role at Trintech?
- The primary focus of the Partner Marketing Manager at Trintech is to plan, execute, and optimize programs that drive partner-influenced pipeline and revenue growth. This involves strategic planning with partners, integrated campaign execution, and performance analysis.
- What kind of partners will I be working with as a Partner Marketing Manager at Trintech?
- As a Partner Marketing Manager at Trintech, you will work with various ecosystem partners, including advisory firms, System Integrators (SIs), and technology partners. The role emphasizes a focus on top-tier partners for strategic planning and execution.
- What software and tools are important for this Partner Marketing Manager position at Trintech?
- Strong analytical and reporting skills are essential, particularly with Salesforce (SFDC) and marketing automation platforms. Experience with these tools will be crucial for tracking performance and generating insights.
- What is Trintech's culture like based on the job description?
- Trintech fosters a culture rooted in its core values: Humble, Empowered, Reliable, and Open. These values guide employee actions and inspire a continuous pursuit of excellence.
- Does Trintech offer flexibility for the Partner Marketing Manager role?
- Yes, Trintech offers a hybrid schedule, providing flexibility by combining remote and in-office work. They also offer open paid time off.
- What are the key qualifications for the Partner Marketing Manager role at Trintech?
- Key qualifications include a Bachelor's degree (Master's a plus), 5+ years in B2B partner or channel marketing within SaaS/tech, proven pipeline generation ability, experience with advisory/SI/tech partners, strong analytical skills (SFDC, marketing automation), and excellent project management and communication skills.
- How does Trintech support employee growth and development for the Partner Marketing Manager role?
- Trintech supports employee growth through a Tuition/Continuing Education reimbursement program, encouraging professional development.
- What is Trintech's approach to diversity and inclusion for this Partner Marketing Manager job?
- Trintech is an Equal Opportunity Employer committed to diversity and inclusion. They consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.