Senior Director News and Media Strategy

@ Trinity Univesity

Overview

The Senior Director News and Media Strategy at Trinity University serves as a seasoned communications professional and primary spokesperson. The role is responsible for the broad dissemination of news and information to advance Trinity University’s mission and institutional goals.

Strategic Media Relations

Develops and executes a comprehensive media and public relations strategy aligned with the University’s brand and mission. Responsibilities include:

• Cultivating strong relationships with national, regional, and local media.
• Proactively pitching expert sources and compelling story ideas.
• Assisting leadership with op-ed development and placement.
• Providing strategic counsel, talking points, and crisis communication support.

Content Leadership

Identifies and elevates key narratives to distinguish Trinity in the higher education landscape by:

• Shaping media-worthy stories and research collaboration.
• Overseeing the Trinity news site and contributing to SCM content.
• Coaching writers and editors for enhanced storytelling.

Issues and Crisis Communication

Collaborates with University leadership during crises, providing media training and support.

Team Management and Collaboration

Supervises media and public relations staff while coordinating cross-departmental efforts. Also assists in executive communications and fosters a culture of teamwork.

Key Skills/Competency

Senior Director News and Media Strategy: media relations, public relations, storytelling, crisis communications, strategic counsel, content leadership, team management, op-ed development, journalism, writing