AI Marketing Specialist / Product Marketing – AI Practice
Trinamix Inc · Pune Division, Maharashtra, India
- Hybrid
- Full-time
- $95,000 / year
- Pune Division, Maharashtra, India
Job highlights
- Execute go-to-market initiatives for AI practice.
- Create compelling content and narratives for AI solutions.
- Develop product positioning and sales enablement assets.
- Conduct market research on AI trends and competitors.
- Plan and execute campaigns for AI solution awareness.
About the role
AI Marketing Specialist / Product Marketing – AI Practice
About the Role
We are looking for a hands-on marketing professional to support and execute go-to-market initiatives while contributing to messaging and ideas for Trinamix’s AI practice. This role sits at the intersection of product marketing, content creation, and market research. You will work closely with AI, delivery, and sales teams to translate complex AI solutions into compelling narratives, campaigns, and assets that drive awareness and pipeline.
Key Responsibilities
- Content & Thought Leadership
- Create high-quality content including blogs, whitepapers, case studies, POVs, and LinkedIn posts on AI/ML and GenAI
- Simplify complex AI concepts into business-friendly messaging
- Build differentiated messaging for industry-specific AI solutions
- Product Marketing for AI Solutions
- Develop positioning, messaging, and value propositions for AI offerings and products
- Create sales enablement assets (pitch decks, one-pagers, battle cards)
- Work with internal teams to package reusable AI solutions into market-ready offerings
- Demos, Videos & Digital Assets
- Conceptualize and create demo scripts, explainer videos, and short-form content
- Collaborate with technical teams to showcase AI use cases (not just theory)
- Drive visual storytelling for AI solutions
- Market & Competitive Research
- Track AI trends, competitor offerings, and industry use cases
- Identify gaps and opportunities for new campaigns or solutions
- Support GTM strategy with data-backed insights
- Campaigns & Demand Generation
- Plan and execute campaigns (LinkedIn, webinars, events) for AI solutions
- Work with digital marketing teams to drive engagement and lead generation
- Align campaigns with key events (Oracle ecosystem, industry forums, etc.)
Required Skills & Qualifications
- 3–6 years of experience in B2B marketing, product marketing, or content marketing
- Strong interest or exposure to AI/ML, GenAI, or emerging technologies
- Excellent writing and storytelling skills (this is non-negotiable)
- Ability to understand technical concepts and translate them into business value
- Experience creating content for LinkedIn, websites, or campaigns
- Basic understanding of tools like ChatGPT, Claude, or similar AI platforms
- Exposure to video/content creation tools is a plus, but not mandatory
What We’re Looking For
- Curiosity about AI (not just buzzwords)
- Ownership mindset – someone who can take an idea and run with it
- Ability to work closely with technical teams and extract insights
- Balance of creativity and structure
Why This Role Matters
AI is a strategic focus area for Trinamix, and this role will play a key part in shaping how we position, package, and take our AI innovations to market.
Key skills/competency
- AI Marketing
- Product Marketing
- Content Creation
- Market Research
- B2B Marketing
- AI/ML
- GenAI
- Storytelling
- Campaign Management
- Sales Enablement
Skills & topics
- AI Marketing
- Product Marketing
- Content Marketing
- B2B Marketing
- AI/ML
- GenAI
- Storytelling
- Campaigns
- Market Research
- Sales Enablement
- Marketing Specialist
- AI Practice
- Trinamix
How to get hired
- Tailor your resume: Highlight B2B marketing, AI/ML exposure, and content creation skills.
- Showcase AI curiosity: Emphasize your genuine interest in AI and emerging technologies.
- Demonstrate storytelling ability: Provide examples of translating technical concepts into business value.
- Prepare for technical discussions: Be ready to discuss AI use cases and your understanding of AI tools.
- Highlight ownership: Share instances where you took initiative and drove projects forward.
Technical preparation
Study AI/ML and GenAI concepts.,Practice translating technical terms to business value.,Familiarize with AI tools like ChatGPT.,Review current AI marketing campaigns.
Behavioral questions
Describe a complex technical topic you simplified.,Share an example of taking initiative on a project.,How do you collaborate with technical teams?,Discuss your approach to creative problem-solving.
Frequently asked questions
- What specific AI/ML or GenAI knowledge is required for the AI Marketing Specialist role at Trinamix?
- While deep technical expertise isn't mandatory, a strong interest and foundational understanding of AI/ML and GenAI are crucial. The role requires the ability to grasp technical concepts and translate them into business-friendly messaging for marketing collateral and campaigns. Familiarity with AI tools like ChatGPT or Claude is beneficial.
- How important are writing and storytelling skills for this AI Marketing Specialist position at Trinamix?
- Excellent writing and storytelling skills are non-negotiable for this role. You will be responsible for creating a variety of content, from blogs and whitepapers to LinkedIn posts and demo scripts, all aimed at simplifying complex AI solutions into compelling narratives that drive business value and awareness.
- What does 'ownership mindset' mean for an AI Marketing Specialist at Trinamix?
- An ownership mindset means you are proactive and take initiative. For this role, it implies you can take an idea from conception through execution, managing campaigns, content creation, and research with minimal supervision. You'll be expected to drive projects forward and contribute meaningfully to the AI practice's go-to-market strategy.
- What kind of content will I be creating as an AI Marketing Specialist at Trinamix?
- As an AI Marketing Specialist, you will create a range of high-quality content including blogs, whitepapers, case studies, POVs, LinkedIn posts, pitch decks, one-pagers, battle cards, demo scripts, explainer videos, and short-form digital assets. The focus will be on communicating the business value of Trinamix's AI solutions.
- Is prior experience with video or content creation tools necessary for the AI Marketing Specialist role at Trinamix?
- While exposure to video/content creation tools is a plus, it's not mandatory for the AI Marketing Specialist role. The core requirements are strong writing, storytelling, and the ability to understand technical AI concepts. If you have experience with these tools, it can certainly enhance your application, especially for creating demo scripts and explainer videos.
- How does Trinamix leverage AI, and how will this role contribute to that strategy?
- AI is a strategic focus area for Trinamix. As an AI Marketing Specialist, you will play a key role in shaping how the company's AI innovations are positioned, packaged, and brought to market. This involves developing compelling messaging, creating marketing assets, and executing campaigns to drive awareness and demand for their AI solutions.