Brand Marketing Manager

@ Treatwell

About Treatwell

At Treatwell, self-care should be effortless. We aim to make booking beauty and wellness treatments as easy as ordering your morning flat white. Join us in building the next generation of the Treatwell brand and transforming the industry.

Role Overview: Brand Marketing Manager

As our Brand Marketing Manager, you will be the guardian and driver of our brand. You will bridge strategy with execution by writing sharp briefs, reviewing creative and ensuring our brand consistency across all markets and channels. You will also manage brand measurement and insights to understand what works and identify growth opportunities.

What You Will Do

• Brand Reviews: Serve as the brand voice in creative reviews to ensure work is on brand and culturally relevant.
• Consistency: Protect and evolve our brand positioning, tone of voice, and visual identity across markets and touchpoints.
• Brand Tracking & Insights: Lead brand measurement, monitor competitors, and translate insights into actionable recommendations.
• Toolkits & Assets: Develop brand guidelines, playbooks, and toolkits for local market activation.
• Cross-functional Partner: Collaborate with Creative, Growth, Product, Content, and Local Marketing teams to ensure consistent brand activity.
• Culture & Trends: Stay updated on cultural trends, competitors, and consumer behavior to keep the brand fresh.
• Briefing: Write clear, inspiring briefs translating strategy into creative direction.

What We're Looking For

• Proven experience in brand management or marketing within consumer brands or fast-growth companies.
• Strong briefing and reviewing skills to maximize creative team output.
• Expertise in brand guardianship ensuring consistency across markets and channels.
• Familiarity with brand tracking, health measurement, and campaign reporting.
• A natural collaborator with clear communication and stakeholder influence skills.
• Culturally curious with a strong pulse on trends and brand dynamics.

Benefits

• 28-days holiday plus bank holidays
• Monthly £40 Treatwell vouchers
• Mental health support through Plumm
• Cycle to work scheme & high street discounts via our benefits platform
• Growth funds for personal and team development
• Pension scheme and enhanced parental pay & leave
• Dynamic office culture with Thursday drinks

Key skills/competency

• Brand Management
• Creative Briefing
• Brand Consistency
• Marketing Strategy
• Campaign Reporting
• Cross-functional Collaboration
• Consumer Behavior
• Market Insights
• Asset Development
• Trend Analysis