Social Media Marketing Expert
Trava Health · United States
- Hybrid
- Full-time
- $75,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Manage social media strategy across multiple platforms.
- Create engaging content and build online community.
- Collaborate on influencer and paid social campaigns.
- Track performance metrics and identify growth opportunities.
- Passion for health and wellness is essential.
About the role
About Trava Health
Trava Health is a rapidly growing telemedicine startup revolutionizing weight loss and metabolic health. We specialize in compounded weight-loss medications and science-backed treatments designed to help patients take control of their health and achieve lasting results. Trava Health isn’t your typical telemedicine brand; we are rewriting the playbook for how people lose weight and continue their wellness journey with Peptides that will shortly be released to the market. Our team is growing fast, and we’re looking for a creative powerhouse to help us tell that story to the world. Our mission is simple: to empower people with personalized care, cutting-edge therapies, and a supportive community so they can live stronger, longer, and healthier lives. You can learn more about us at www.taketrava.com.The Role
As our Social Media Marketing Manager, you’ll support in shaping the brand narrative, grow engagement, and drive measurable results through storytelling, community building, and influencer collaboration. You’ll have the creative freedom to test new ideas, shape brand storytelling, and directly influence how millions perceive Trava Health.Key Responsibilities
- Support the execution of Trava Health's social media strategy across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Assist with maintaining the content calendar, helping ensure consistent posting aligned with brand campaigns and marketing initiatives.
- Collaborate closely with the Influencer Marketing Manager to support influencer campaigns and community engagement efforts.
- Create, edit, and publish on-brand content—including captions, visuals, stories, and videos—that educates, engages, and inspires audiences.
- Assist with tracking social media performance metrics, helping identify trends and opportunities for growth.
- Support paid social media initiatives by coordinating assets, monitoring campaign performance, and sharing insights with the marketing team.
- Stay informed on social media trends, platform updates, and emerging best practices, bringing relevant opportunities to the team.
- Engage with followers by responding to comments, direct messages, and brand mentions to help foster a positive online community.
- Partner with creative, marketing, and product teams to support campaign launches and promotional initiatives.
- Help organize and maintain user-generated content (UGC) libraries while ensuring brand consistency across social channels.
- Contribute ideas for social media content, digital marketing initiatives, partnerships, and community-building opportunities.
What We’re Looking For
- 3+ years of experience in social media marketing, preferably in healthcare, wellness, or consumer brands.
- Strong understanding of content creation, influencer engagement, and analytics (Meta, TikTok, Google Analytics, etc.).
- Excellent writing, communication, and creative direction skills.
- A strategic thinker who also executes — you love seeing your ideas come to life.
- A passion for health, fitness, and helping people transform their lives.
Key skills/competency
- Social Media Marketing
- Content Creation
- Community Management
- Influencer Marketing
- Social Media Strategy
- Brand Narrative
- Digital Marketing
- Campaign Management
- Analytics
- UGC Management
Skills & topics
- Social Media Marketing
- Digital Marketing
- Content Creation
- Influencer Marketing
- Community Management
- Brand Strategy
- Healthcare Marketing
- Telemedicine
- Wellness
- Marketing Manager
How to get hired
- Tailor your resume: Highlight social media marketing experience, specifically in healthcare or wellness, and quantify achievements.
- Showcase your portfolio: Include examples of successful social media campaigns, content creation, and community engagement.
- Understand Trava Health's mission: Align your application and interview responses with their focus on weight loss and metabolic health.
- Prepare for strategy discussions: Be ready to discuss your approach to social media strategy, content creation, and performance analysis.
- Demonstrate passion: Express your genuine interest in health, fitness, and helping people transform their lives.
Technical preparation
Master social media analytics tools.,Practice creating engaging visual content.,Develop content calendars for platforms.,Understand paid social media basics.
Behavioral questions
How do you handle negative feedback online?,Describe a successful social media campaign.,How do you stay updated on trends?,How would you build community online?
Frequently asked questions
- What is Trava Health's mission, and how does it relate to the Social Media Marketing Manager role?
- Trava Health's mission is to empower people with personalized care, cutting-edge therapies, and a supportive community for stronger, longer, and healthier lives. The Social Media Marketing Manager will play a crucial role in communicating this mission by shaping the brand narrative, growing engagement, and driving measurable results through compelling storytelling and community building.
- What are the key social media platforms Trava Health utilizes for its marketing efforts?
- Trava Health utilizes a range of key social media platforms for its marketing efforts, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. The Social Media Marketing Manager will be responsible for supporting the execution of strategies across these platforms.
- What type of content is expected from the Social Media Marketing Manager at Trava Health?
- The Social Media Marketing Manager is expected to create, edit, and publish on-brand content. This includes captions, visuals, stories, and videos that educate, engage, and inspire audiences. The role also involves contributing ideas for content and supporting user-generated content (UGC) libraries.
- Does Trava Health require specific analytics experience for this Social Media Marketing Manager position?
- Yes, Trava Health requires a strong understanding of analytics, including platforms like Meta, TikTok, and Google Analytics, for the Social Media Marketing Manager role. This is crucial for tracking performance metrics, identifying trends, and informing growth opportunities.
- Is there an opportunity for creative freedom in the Social Media Marketing Manager role at Trava Health?
- Absolutely. The Social Media Marketing Manager role at Trava Health offers significant creative freedom to test new ideas, shape brand storytelling, and directly influence public perception. This autonomy is key to driving engagement and achieving measurable results.
- What is the expected commitment for the Social Media Marketing Manager role at Trava Health?
- The Social Media Marketing Manager role at Trava Health is a full-time commitment for a 6-month contract period. This ensures dedicated focus on achieving the brand's social media objectives during this contract term.
- What is the preferred location for candidates applying for the remote Social Media Marketing Manager position?
- While the position is remote, Trava Health prefers candidates based in the U.S. This preference may be due to considerations like time zone alignment or local market understanding relevant to their telemedicine services.