Content Marketing Lead @ Traild
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Job Details
About The Company
Traild is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable. Their specialized software integrates with leading ERP systems like SYSPRO, Acumatica, MYOB, and IFS to help businesses enhance automation and security.
About The Role
The Content Marketing Lead role is newly established and crucial in shaping Traild's content strategy, creation, distribution, and optimisation. Join the team to elevate content efforts that support marketing and business growth objectives.
What You Will Do
Content Strategy: Develop and implement a marketing strategy spanning thought leadership, product education, and demand generation. Define content pillars, manage audience segmentation, build schedules, coordinate campaign deliverables, lead ideation cycles, process update requests, and conduct competitor analysis.
Content Creation & Execution: Own the end-to-end process from ideation to production. Produce varied content formats such as videos, case studies, social media posts, landing pages, blog posts, white papers, and more, ensuring the complex SaaS topic is accessible to both technical and business audiences. Manage external agencies as needed.
Content Distribution & Performance: Repurpose and distribute content across channels including websites, social media, emails, and paid ads. Analyze performance, apply SEO and best practices, and optimize content with insights and A/B testing.
Who You Are
You have significant experience in content strategy, creation, and execution, ideally in SaaS, Fintech, Accounting, or ERP sectors. You are a hands-on creator with leadership potential, excellent communication and analytical skills, and a strong grasp of SEO and social media. Highly organized and self-motivated, you thrive in fast-paced environments.
The Perks of Working at Traild
- Flexible remote, hybrid, and flexible work options.
- Opportunity to join a global team with APAC, NA, and EMEA presence.
- Join a rocketship company growing at an exponential rate.
- Highly rated team satisfaction (85 eNPS score in 2025).
Additional Information
Final applicants will be required to consent to a police/criminal background check as permitted by law.
Key skills/competency
- Content Strategy
- Content Creation
- SEO
- Digital Marketing
- Data Analysis
- Campaign Management
- Social Media
- Communication
- Project Coordination
- Leadership
How to Get Hired at Traild
🎯 Tips for Getting Hired
- Customize your resume: Highlight content strategy and SaaS experience.
- Research Traild: Review company culture and recent news.
- Prepare examples: Showcase your content creation achievements.
- Emphasize leadership: Demonstrate experience guiding teams.